1. Television

2. Birth of Television Nipkow Disk Philo T. Farnsworth Vladimir Zworkin

3. The Big Freeze 1946- 100 licenses cause problems FCC froze until develop master plan 1952 plan to prevent interference, still in use today 1952 most Americans had a set

4. TV Nation 6-7 inch sets at $400 By 48, in bars and could gather and watch 1950- 10% of homes 1960- 90% of homes 50’s about 4 ½ hours a day How much do you watch?

5. Color TV 1929 begin experimentation 1946 CBS had a rotating disk system FCC demand compatibility 1953 RCA develop system 1967 most sets and programs in color Mid 90’s almost all TV sets are color

6. Two Golden Ages of TV 1952-1960  Rapid growth  Quality programming 1960-1980  Economic boom  But dissatisfaction with medium The Big Three

7. Alternatives to Broadcast Cable Television  Started to get TV to where no signal  60’s start to grow and networks say pirates  80’s less 20% homes by 2000 68%  Market share reduced  Segments viewers

8. Alternatives to Broadcast VCR and DVD  Ampex develop in 1956 Ampex  1970 developing small home version  Sony Beta and Panasonic VHS  Threat to TV and movies?  Digital Versatile Disc

9. Alternatives to Broadcast Direct Broadcast Satellite Digital TV  Numbers instead of electrical impulses  16 by 9 instead of 4 by 3  Feb. 17, 2009 all analog transmitter are turned off

10. TV as Contemporary Medium 8 hours 15 minutes per day (household) Economic competition  2000- 1,248 commercial/ 354 public  5 or 6 major networks  Barter syndication  Audience attention  Ratings  Law of large numbers

11. TV as Contemporary Medium Content Producers  Networks produce content  Large ownership companies (85% group owned)  Increase in average owner per group (8.1 in 2002 from 3.5 in 1985) ** (tower video) **(tower video) Industry in Transition  Global media  Cable/DBS/DVD challenge V-chip and ratings system  TV-Y, TV-Y7, TV-G, TV-PG, TV-14, TV-MA