1. Using Geographic Information Systems to Create Meaningful Institutional Data and Analysis

2. Authors Tara R. Warne, Associate Research Analyst Institutional Research & Planning Chris Barnett, Co-Director Center for Agricultural, Resource and Environmental Systems Mardy Eimers, Director Institutional Research & Planning University of Missouri

3. Overview District Data Sheet Project –Background –Data Selection and Gathering –End Products and Use GIS Software –Description –Demonstration Other Applications and Limitations

4. District Data Sheet Project Background –Interdisciplinary Research Team –Sheets for each county and legislative district –Accessible information highlighting the contributions of the university to the state

5. Data Selection and Gathering Gaining buy in from system and campus level leadership Deciding on high impact data User friendly data and formatting

6. Data Sources 20 data sources –Alumni/development, student information, financial aid, campus event calendars –Finance, human resources, facilities –Extension, research, tech transfer, research groups –Health care, professional schools, federal government

7. End Products and Use Two page data sheet –Front page: small map and district specific information –Back page: largely statewide information –Where possible data were broken out by campus Examples of use Response has been overwhelmingly positive

8. District Data Sheet Project

9. GIS and Internet Mapping A Geographic Information System (GIS) is “a computer- based system for capture, storage, retrieval, analysis and display of spatial (locationally- defined) data." (The National Science Foundation)

10. GIS and Internet Mapping GIS data are –Organized into “layers”, or groupings of data of a common type (i.e. soils, roads, fire hydrants). –Typically include spatial (map) and tabular (text) data –Spatially referenced, allowing maps to overlay –Often require GIS-based software

12. In-house GIS/Geocoding GIS Software –Up to $20,000 (before educational discounts) Trained Staff Standard Windows-based PC –Large hard drive / back up capabilities

13. Out-Sourced Geocoding Services Prices vary based on volume and desired output Examples: –Tele Atlas $500 membership + $10 - $20 per 1,000 records –GIS Dynamics $15 - $25 per 1,000 records –Spatial Insights, Inc $10 - $25 per 1,000 records

14. Limitations Quality of the address information Slight urban bias due to less detailed mapping of rural addresses Format/purpose limits the kinds of information presented IRB/HIPAA considerations Data ownership Establishing face validity

15. Other GIS Applications Mapping enrollment patterns –Targeted recruiting Mapping alumni donations Mapping alumni for career services –Advisors –Economic development

16. Questions Questions and Comments? Thoughts on other applications?

17. Contact Tara Warne(573) 884-6674 warnetr@umsystem.edu Chris Barnett (573) 882-8541 barnettc@missouri.edu Mardy Eimers (573) 882-3412 eimersm@umsystem.edu http://www.umsystem.edu/planning