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Communication Information exchange Meaning-based.

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Presentation on theme: "Communication Information exchange Meaning-based."— Presentation transcript:

1 Communication Information exchange Meaning-based

2 Communication Model SMR People Messages Channels contexts

3 Communication Research Basic Research Applied Research

4 Research question Research questions – formal question posed to guide research

5 Variable Independent Variable Dependent Variable

6 Levels of variables Ordered variables Nominal Variables

7 Hypothesis Hypothesis – a tentative statement about the relationship between the independent and dependent variables

8 Possible relationship between variables Positive relationship Negative relationship

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