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Romania Pro TV, Acasa, Pro Cinema & Pro TV International
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2 Romania Fitch, Standard & Poor’s Ratings Services declared Romania a safe environment for investment (September 1, 2006 – upgrades Country Risk Rating from BBB+ to A-) Romania is a NATO member and on January 1, 2007, will join the EU. Key Statistics200420052006 Forecast Population21.1 21.0 GDP per Capita (US$)3,3774,4455,493 Real GDP Change (%)8.44.15.7 Wage Inflation (%)22.615.614.1 Inflation (%)11.99.07.4 Unemployment (%)6.25.95.8 FDI (US$ billion)7.76.99.2 TV Households (million)7.4 Sources: ING, Informa, Global Insight Country and Economy Update 2006
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3 Key Foreign Investments Foreign Direct Investment is expected to reach US$ 9 billion in 2006 (ING) Number of credit consumers for Altex, Domo, Flanco (electronic appliances) is increasing New hypermarkets – Cora, Carrefour, Bricostore, Selgros, Metro opened The number of credit loans for houses, cars and others acquisitions is increasing The most dynamic areas for investing in advertising in 2007 will be financial services (especially pension funds and banking services), IT & electronics, cars, retail store chains and pharmaceutical companies.
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4 Our brands Pro TV, Acasa, Pro Cinema, and Pro TV International General channel, market leader in Romania, high rated movies, tabloid news programs, local productions, European football and sport shows. Main target: 18-49 Urban population General channel, offering programs for women: telenovelas, movies, talk shows, local productions. Target audience: 15-49 urban female Channel based on movies & serials TV channel allowing 100% library usage. Main target: 18-49 urban population TV channel broadcasting 100% Romanian programs from Pro TV, Acasa and Pro Cinema; Cable & Satellite channel; distribution in Europe, Israel & USA
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5 Our operation 2000 90% 2004 90% 1998 90% 1995 90% Launched: Ownership: Pro TV Internatio- nal Pro Cinema AcasaPro TV 82% 24 48% 41% 21% 22.9% 43.4% 2006 – 2015 73.3% 24 28% 23% 9.4% 10.6% 13% 53% 24 22% 7% 1.7% 1.6% 1.4% 24 - Technical reach 1 : Hours broadcast daily: Locally produced content 2 : Prime-time locally produced content 2 : All day audience share YTD June 2006 3 : Prime time audience share YTD June 2006 3 : TV advertising net revenue share 2005: 2009License expiry: Pro TV, Acasa, Pro Cinema, and Pro TV International 1 Sources: IMAS-CSOP-Establishment Survey, May 2006 2 Including advertising and self-promo inside the programs; year 2006 estimate 3 Target: 18-49 Urban Station’s All Day Audience Share 18 -49 Urban Six months to June 30, 2006 CME: 32.1%
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6 PRO TV increased coverage 12 Galati 25 Timisoara 2 Arad 19 Oradea 4 Baia Mare 13 Iasi 26 Tg.Mures 11 Deva 21 Sibiu 6 Brasov 22 Sinaia 7 Bucuresti 8 Buzau 17 Ploiesti 20 Slatina 14 M. Ciuc 24 Targoviste 16 Pitesti 3 Bacau 15 Piatra Neamt 5 Bistrita 10 Constanta 18 Sighisoa ra Alexandria 9 Cluj Napoca 27 Turda Focsani Gheorghieni Iasi Zalau Novaci 1 Alba Iulia 23 Satu Mare 9 New High Coverage Licenses Local Stations Cable Coverage 100% Urban In May, 2006, PRO TV SA was granted 9 new terrestrial licenses. The new licenses will increase Pro TV coverage from 76% to 91% nationwide. From December 1, 2006, Pro TV will be the first Romanian station to broadcast in HDTV. This will be a huge competitive advantage in the Romanian TV Market
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7 General entertainment channels with national coverage: PRO TV, Antena1, TVR1, TVR 2, Prima TV (SBS) General channels with cable distributions: ACASA, B1TV (News Corp.), National TV, OTV Specialized local channels: Movie channels: PRO CINEMA Sport channels: TV SPORT, Telesport News channels: Realitatea TV, Antena 3, N24 Music channels: TV Klumea, MTV Ro, Etno TV, Favorit TV; Taraf TV, U Others: TVR Cultural, TVRM, Senso Newcomers in 2006: Euforia Lifestyle-Antena 4, Money Channel, Sport Klub Specialized foreign channels with cable distribution: EUROSPORT, Minimax, Jetix, Cartoon Network, Discovery, National Geographic, Animal Planet, HBO, AXN, Hallmark, Romantica etc. Newcomers in 2006: Eurosport 2 Competition
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8 More channels to be launched in 2007: Antennal 2 (targeting male audience) Europa TV 2 (children targeted) WBS TV (a business channel) 9 Plus TV (targeting female audience) Europa TV 1 (general channel, owner Lagardere) Kanal D (general channel, owner Dogan Yayin Holding) New investment by public channels in local and foreign acquisitions to gain audience. High investment by Antena 1 and Realitatea TV. Possible takeover of Prima TV (currently owned by SBS) and / or Antena by a foreign investor Competition New Developments
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9 Leadership Map The leadership in the TV market was calculated as the average maximum rating in half hour slots for 2006, January to June. Target: 18-49 urban population.
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10 Market Share Target: 18-49 Urban Prime time audience share trends
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11 Autumn Programming Schedule
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12 Autumn Programming Schedule The Fall Schedule follows the shift in programming trends / performance More local fiction More news More entertainment High level sports Rating boosters: I’ll dance for you (Pro TV) Football competitions – UEFA Champions League (Pro TV) New Local series: sitcom and soap (Pro TV) News (Pro TV) Local telenovelas: Daria, My love; A Movie-like Romance (Acasa) Entertainment local program: 3x a Woman (Acasa) Who will catch you? - CINE(MA) will catch you! (Pro Cinema) In order to keep our market share and leadership, we are investing in our brand power and in outstanding programs. A Movie-like Romance I’ll dance for you
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13 Romania Romania (US$ m) FY2004FY2005Growth %2006 Guidance Growth % Net Revenues76.5103.335%14642% EBITDA25.2 43.874% 6242% EBITDA Margin %33%42% Segment Net Revenues, EBITDA and EBITDA Margin For a reconciliation of non-GAAP financial measures presented here to most comparable GAAP financial measures, please see the corresponding reconciliation slides on page 52 – 53 of the Q2 results presentation on www.cetv-net.com.
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14 Looking Ahead More local content More channels New Media Prepare for Digital Terrestrial Television HDTV
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