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Romania Pro TV, Acasa, Pro Cinema & Pro TV International.

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Presentation on theme: "Romania Pro TV, Acasa, Pro Cinema & Pro TV International."— Presentation transcript:

1 Romania Pro TV, Acasa, Pro Cinema & Pro TV International

2 2 Romania  Fitch, Standard & Poor’s Ratings Services declared Romania a safe environment for investment (September 1, 2006 – upgrades Country Risk Rating from BBB+ to A-)  Romania is a NATO member and on January 1, 2007, will join the EU. Key Statistics200420052006 Forecast Population21.1 21.0 GDP per Capita (US$)3,3774,4455,493 Real GDP Change (%)8.44.15.7 Wage Inflation (%)22.615.614.1 Inflation (%)11.99.07.4 Unemployment (%)6.25.95.8 FDI (US$ billion)7.76.99.2 TV Households (million)7.4 Sources: ING, Informa, Global Insight Country and Economy Update 2006

3 3 Key Foreign Investments  Foreign Direct Investment is expected to reach US$ 9 billion in 2006 (ING)  Number of credit consumers for Altex, Domo, Flanco (electronic appliances) is increasing  New hypermarkets – Cora, Carrefour, Bricostore, Selgros, Metro opened  The number of credit loans for houses, cars and others acquisitions is increasing  The most dynamic areas for investing in advertising in 2007 will be financial services (especially pension funds and banking services), IT & electronics, cars, retail store chains and pharmaceutical companies.

4 4 Our brands Pro TV, Acasa, Pro Cinema, and Pro TV International  General channel, market leader in Romania, high rated movies, tabloid news programs, local productions, European football and sport shows. Main target: 18-49 Urban population  General channel, offering programs for women: telenovelas, movies, talk shows, local productions. Target audience: 15-49 urban female  Channel based on movies & serials TV channel allowing 100% library usage. Main target: 18-49 urban population  TV channel broadcasting 100% Romanian programs from Pro TV, Acasa and Pro Cinema; Cable & Satellite channel; distribution in Europe, Israel & USA

5 5 Our operation 2000 90% 2004 90% 1998 90% 1995 90% Launched: Ownership: Pro TV Internatio- nal Pro Cinema AcasaPro TV 82% 24 48% 41% 21% 22.9% 43.4% 2006 – 2015 73.3% 24 28% 23% 9.4% 10.6% 13% 53% 24 22% 7% 1.7% 1.6% 1.4% 24 - Technical reach 1 : Hours broadcast daily: Locally produced content 2 : Prime-time locally produced content 2 : All day audience share YTD June 2006 3 : Prime time audience share YTD June 2006 3 : TV advertising net revenue share 2005: 2009License expiry: Pro TV, Acasa, Pro Cinema, and Pro TV International 1 Sources: IMAS-CSOP-Establishment Survey, May 2006 2 Including advertising and self-promo inside the programs; year 2006 estimate 3 Target: 18-49 Urban Station’s All Day Audience Share 18 -49 Urban Six months to June 30, 2006 CME: 32.1%

6 6 PRO TV increased coverage 12 Galati 25 Timisoara 2 Arad 19 Oradea 4 Baia Mare 13 Iasi 26 Tg.Mures 11 Deva 21 Sibiu 6 Brasov 22 Sinaia 7 Bucuresti 8 Buzau 17 Ploiesti 20 Slatina 14 M. Ciuc 24 Targoviste 16 Pitesti 3 Bacau 15 Piatra Neamt 5 Bistrita 10 Constanta 18 Sighisoa ra Alexandria 9 Cluj Napoca 27 Turda Focsani Gheorghieni Iasi Zalau Novaci 1 Alba Iulia 23 Satu Mare 9 New High Coverage Licenses Local Stations Cable Coverage 100% Urban  In May, 2006, PRO TV SA was granted 9 new terrestrial licenses.  The new licenses will increase Pro TV coverage from 76% to 91% nationwide.  From December 1, 2006, Pro TV will be the first Romanian station to broadcast in HDTV. This will be a huge competitive advantage in the Romanian TV Market

7 7  General entertainment channels with national coverage:  PRO TV, Antena1, TVR1, TVR 2, Prima TV (SBS)  General channels with cable distributions:  ACASA, B1TV (News Corp.), National TV, OTV  Specialized local channels:  Movie channels: PRO CINEMA  Sport channels: TV SPORT, Telesport  News channels: Realitatea TV, Antena 3, N24  Music channels: TV Klumea, MTV Ro, Etno TV, Favorit TV; Taraf TV, U  Others: TVR Cultural, TVRM, Senso  Newcomers in 2006: Euforia Lifestyle-Antena 4, Money Channel, Sport Klub  Specialized foreign channels with cable distribution:  EUROSPORT, Minimax, Jetix, Cartoon Network, Discovery, National Geographic, Animal Planet, HBO, AXN, Hallmark, Romantica etc.  Newcomers in 2006: Eurosport 2 Competition

8 8  More channels to be launched in 2007:  Antennal 2 (targeting male audience)  Europa TV 2 (children targeted)  WBS TV (a business channel)  9 Plus TV (targeting female audience)  Europa TV 1 (general channel, owner Lagardere)  Kanal D (general channel, owner Dogan Yayin Holding)  New investment by public channels in local and foreign acquisitions to gain audience.  High investment by Antena 1 and Realitatea TV. Possible takeover of Prima TV (currently owned by SBS) and / or Antena by a foreign investor Competition New Developments

9 9 Leadership Map The leadership in the TV market was calculated as the average maximum rating in half hour slots for 2006, January to June. Target: 18-49 urban population.

10 10 Market Share Target: 18-49 Urban Prime time audience share trends

11 11 Autumn Programming Schedule

12 12 Autumn Programming Schedule The Fall Schedule follows the shift in programming trends / performance  More local fiction  More news  More entertainment  High level sports Rating boosters:  I’ll dance for you (Pro TV)  Football competitions – UEFA Champions League (Pro TV)  New Local series: sitcom and soap (Pro TV)  News (Pro TV)  Local telenovelas: Daria, My love; A Movie-like Romance (Acasa)  Entertainment local program: 3x a Woman (Acasa)  Who will catch you? - CINE(MA) will catch you! (Pro Cinema) In order to keep our market share and leadership, we are investing in our brand power and in outstanding programs. A Movie-like Romance I’ll dance for you

13 13 Romania Romania (US$ m) FY2004FY2005Growth %2006 Guidance Growth % Net Revenues76.5103.335%14642% EBITDA25.2 43.874% 6242% EBITDA Margin %33%42% Segment Net Revenues, EBITDA and EBITDA Margin For a reconciliation of non-GAAP financial measures presented here to most comparable GAAP financial measures, please see the corresponding reconciliation slides on page 52 – 53 of the Q2 results presentation on www.cetv-net.com.

14 14 Looking Ahead  More local content  More channels  New Media  Prepare for Digital Terrestrial Television  HDTV


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