1. Yuval Adar Yisrael Blustein Alex Krichevsky Behir Sabban Raviv Sobel Galia Turgeman

2. MISSION STATEMENT To supply comprehensive, personalized, and relevant information from Internet sources to allow businesses to monitor their business landscape.

3. The Market: Business Intelligence (BI) BI is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.

4. BI Market Forecast

5. 4 Elements of Business Intelligence Business Intelligence Industry Data Gathering Data Analysis Decision making Distribution

6. Vigil’s BI Market Data Publishing Data Vendors Data Gathering

7. Company Profile Founded: 1998, Ramat Gan, Israel Founders: Gidi Cohen, Ofer Shochet Board of Directors: Shlomo Kramer, Aaron Mankovski, & founders. Headquarters: Acton, Massachusetts (1999) Branches: NY, Tel Aviv (R&D) Investors: Eucalyptus, Check Point Founders, Softbank, Polaris, Chase Capital Partners

8. COMPANY HISTORY: 1998 1st Round March 1999 US HQ August 1999 1st Round: Eucalyptus, Check Point Founders 2nd Round: Polaris, Chase Capital, & Seed Capital November 1999 Product Release, Beta Test 2nd Round July 1999 E-sense 2.0Founding

9. The Problem of Data Gathering Companies wasting time and resources in accessing necessary information. Only 10% -15% of content delivered to a corporate portal is relevant to a specific business query Major search engines take 3-9 months to index new information. Search engines are not well-suited to customized searches.

10. Solution: A program that comprehensively searches the Internet and perpetually updates the user with fresh and highly relevant data. The program provides specified information relevant to the user’s personalized interests.

11. Company Markets Products Technology People Regions Events Trademarks E-Sense Arena Editor Drag and drop icons that represent different components of your business landscape

12. There are no predefined markets. You label the market block. ADD DESIRED MARKET BLOCK Customer Relationship Management Sieble ADD DESIRED COMPANIES

13. ADD COMPETITORS ADD PRODUCTS YOU DETERMINE THE MARKET LANDSCAPE AS YOU SEE IT

14. Business Relations, chosen in the example, includes M&A activity, Partnerships, and Major Deals SELECT METATOPICS These MetaTopics cover generic types of business information, such as analyst reports, investment information, personnel changes and white papers. Each of the MetaTopics consists of sophisticated algorithms, which are invisible to the user, but which ensure that e-Sense can accurately classify and distinguish the information it finds.

15. Now, the query is ready to be sent to Vigil’s servers. The data can be sent in 2 different ways: E-sense professional: Creates database of all relevant information which is sent to the user. E-sense portal feed or portal application: Information is sent either directly to the portal site or allows portal users to specify what information they need and how.

16. e-Sense Professional’s report contains only the most relevant and newest messages found. These reports are delivered to you via e- mail or it is available on Vigil’s servers as a searchable database. The reports contain excerpts that summarize only the parts of the message that are relevant to your interests.

17. e-Sense Advantages User-friendly interface 80% - 100% relevancy, matching specific user needs. Push Oriented/ ASP model No programming or administrative overhead. Information updated automatically and rapidly.

18. Vigil Strategy Target Large Firms (Fortune 1000) Service Rather than Software ASP Model Achieve Critical Mass Expand in Coordination with the Market Outsourcing

19. Financial Model High-range price model - $5,000- $20,000 monthly. Focused at large businesses –50 clients from Fortune 1000 –Clients include: PricewaterhouseCoopers, Oracle, and Motorola. Product Segmentation - Allows product to reach three large markets. No programming or administrative overhead.

20. CLIENTS & ALLIANCES

21. Market Analysis (Porter’s Model) Substitute Products Search Engine; BI Co. Suppliers: Exodus, Articulent, Compaq New Players Clients: Fortune 1000 Direct Competitors ClearForest

22. S.W.O.T Strong: Major customers Successful capital raisings Serious investors Product potential Focus Weakness Points: Small size Low income Opportunities: Market growth Potential Customers Threats: Competition Dynamic Environment

23. e-Sense is an effective way to monitor critical business information on the Internet: „ Comprehensive coverage of open Internet sources „ Relevant messages based on user-defined business landscapes „ Incremental information found in a timely manner „ Easy-to-use service that accommodates a wide-range of user needs „ Unique product in a growing market.

24. Sensitive Analysis: Revenue Model

25. How the technology works? An analysis of the message text The relation between the message and relevant source in the Source Map How the message matches or discusses the entire business landscape

26. The Bottom Line: Valuable Time Saved & Valuable Information Provided Valuable Information Provided