1. Dr. Michael Stachiw - Format International, Inc. 1 Beginning Web Pages Designing a Website for Your Farm Dr. Michael Stachiw Format International, Inc. Jan. 5, 2005

2. Dr. Michael Stachiw - Format International, Inc. 2 Goal: To provide information useful to customers and prospects via Internet Method(s): Product offering showcase Hours of operation Location Maps Contact Information Beginning Web Pages Designing a Website for Your Farm

3. Dr. Michael Stachiw - Format International, Inc. 3 Before starting construction of the website, “plan it, then work the plan” have a “method to your madness” Things to consider Directory structure for file location Images, graphics and documents to be provided Collect emails and phone numbers that are acceptable to be shared Who is going to host my site (limitations/capabilities) Beginning Web Pages Designing a Website for Your Farm

4. Dr. Michael Stachiw - Format International, Inc. 4 Beginning Web Pages Designing a Website for Your Farm Suggested directory structure

5. Dr. Michael Stachiw - Format International, Inc. 5 Beginning Web Pages Designing a Website for Your Farm In this directory structure, you should: Cgi-Bin – online programs, databases, “behind the scenes” type information Images – photos, buttons, graphics used in the construction of the website PDF – Any documents presented in PDF format

6. Dr. Michael Stachiw - Format International, Inc. 6 Beginning Web Pages Designing a Website for Your Farm After defining the structure, you need to specify which directories web search engines will be able to index. This is done via a file named robots.txt This file does not control the security on the website! It only controls web search engine activity.

7. Dr. Michael Stachiw - Format International, Inc. 7 Beginning Web Pages Designing a Website for Your Farm Robots.Txt File that controls which directories robots/spiders/web crawlers can & cannot traverse Sample file: User-agent: * Disallow: /cgi-bin/ Disallow: /images/ Where: User-agent – which robots are allowed Disallow - then specify directory that is not allowed

8. Dr. Michael Stachiw - Format International, Inc. 8 Beginning Web Pages Designing a Website for Your Farm Tools used for Constructing the Site: Microsoft Word Microsoft Front Page HotDog Various Freeware/Shareware editors (see list at end of this presentation)

9. Dr. Michael Stachiw - Format International, Inc. 9 Beginning Web Pages Designing a Website for Your Farm

10. Dr. Michael Stachiw - Format International, Inc. 10 Beginning Web Pages Designing a Website for Your Farm

11. Dr. Michael Stachiw - Format International, Inc. 11 Beginning Web Pages Designing a Website for Your Farm

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14. Dr. Michael Stachiw - Format International, Inc. 14 Beginning Web Pages Designing a Website for Your Farm Web Pages that should be included: Home page – First page visitor will see Contact page – phone/fax/email and address information page Map(s) page – where you are located and how to get to you Products/Services page – What products or services are you offering or product line(s) Operation Details – hours open, days of week, payment options etc. Privacy Statement – Your statement of privacy and data collection policy

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20. Dr. Michael Stachiw - Format International, Inc. 20 Beginning Web Pages Designing a Website for Your Farm Meta Tags: “Meta tags are the sections of your HTML that provide direction and information for search engine robots. To get the best rankings possible in some search engines, be sure to use meta tags in every web page. Meta tags are not viewable to Internet users unless they examine the source code of your pages. “ Source: http://www.tamingthebeast.net/articles/metatags.htm

21. Dr. Michael Stachiw - Format International, Inc. 21 Beginning Web Pages Designing a Website for Your Farm MetaTags (examples):

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25. Dr. Michael Stachiw - Format International, Inc. 25 Beginning Web Pages Designing a Website for Your Farm A few odds – n – ends

26. Dr. Michael Stachiw - Format International, Inc. 26 Beginning Web Pages Designing a Website for Your Farm Suggestions on links to other sites: As best you can, indicate that this is a link to another site The link should have a “target” of separate page or whole page. You shouldn’t place the results of the link into a “frame” of your site

27. Dr. Michael Stachiw - Format International, Inc. 27 Beginning Web Pages Designing a Website for Your Farm Copyright do not steal/borrow/use pictures, artwork, documents from other websites When in doubt. Get written permission to use. Read carefully legal notices on software and artwork you buy for usage permission

28. Dr. Michael Stachiw - Format International, Inc. 28 Beginning Web Pages Designing a Website for Your Farm On-Line references: Robot.txt: http://www.searchengineworld.com/robots/robots_tutorial.htm http://www.robotstxt.org/wc/robots.html http://www.searchtools.com/robots/robots-txt.html MetaTags: http://searchenginewatch.com/webmasters/article.php/2167931 http://www.echoecho.com/htmlmetatags01.htm http://www.i18nguy.com/markup/metatags.html

29. Dr. Michael Stachiw - Format International, Inc. 29 Beginning Web Pages Designing a Website for Your Farm Commercial Editors (just to name a few): Frontpage – Microsoft Corporation: http://office.microsoft.com/en- us/FX010858021033.aspx http://office.microsoft.com/en- us/FX010858021033.aspx Dreamweaver – MacroMedia, Inc: http://www.macromedia.com http://www.macromedia.com Hot Dog - Sausage Software Inc. http://www.sausage.com/ http://www.sausage.com/

30. Dr. Michael Stachiw - Format International, Inc. 30 Beginning Web Pages Designing a Website for Your Farm Freeware/Shareware Editors (just to name a few): AceHTML - http://software.visicommedia.com/en/products/acehtmlfreeware/ http://software.visicommedia.com/en/products/acehtmlfreeware/ Amaya - http://www.w3.org/Amaya/ http://www.w3.org/Amaya/ Arachnophilia - http://www.arachnoid.com/arachnophilia/ http://www.arachnoid.com/arachnophilia/ WindowHTML - http://www.infose.com/jerome/software.html http://www.infose.com/jerome/software.html SiteAid - http://www.amiasoft.com/freeware/ http://www.amiasoft.com/freeware/

31. Dr. Michael Stachiw - Format International, Inc. 31 If you need help or have questions  Please feel free to contact me, and I will provide what ever advice or assistance I can. My contact information is: StachiwMA@WorldNet.Att.net StachiwMA@WorldNet.Att.netStachiwMA@WorldNet.Att.net  Phone: 314-428-3156  Fax: 314-428-4102

32. Dr. Michael Stachiw - Format International, Inc. 32 The End