1. Global Cloud Services Telefónica S.A. 0 0 Telefónica Servicios Audiovisuales S.A. / Telefónica España S.A. Título de la ponencia / Otros datos de interés / 26-01-2010 Global Cloud Services © 2011 Telefónica S.A. All rights reserved. Future of Cloud @Telefónica Plenary Cloud Computing Session FIA - Budapest 19/5/2011 Juan A. Cáceres (jacaceres@telefonica.es )jacaceres@telefonica.es Platform Architect Global Cloud Services Telefónica S.A.

2. Global Cloud Services Telefónica S.A. Telefónica’s New Global Services  Launched 7 Verticals to capture new growth opportunities  Verticals to create Global Services which can be offered by Telefónica’s OBs targeting different market segments  Global Cloud Services to satisfy OBs demand and to support other Vertical Services New Accesses New Services cloud computing Applications & Partnerships Video & CDNE-health Financial Services Security Machine to Machine (M2M) Cloud Services

3. Global Cloud Services Telefónica S.A. Infrastructure Services Software as a Service People Services Virtual Data Center Virtual PC Aplicateca Productivity Suite Terabox 3GBox Commercial AvailabilityService Brazil SME Q3, June 2011 Spain June 2011 Hosting 2.0: Brazil, Chile, Perú, Argentina & Colombia Q3 2011 Spain: RES Q3 2009, SME Q3 2011 Argentina RES+SME May 2010 Colombia SME Q4 2010, RES Q2 2011 Chile Q3 2010 Peru Q4 2011 Brazil Q1 2012 Spain Q3 2009 Argentina Q2 2011 Colombia & Perú Q3 2011 Chile & Brazil Q4 2011 Ireland June 2011 Colombia Q3 2011 Brazil, Argentina, Chile Q1 2012 Infrastructure and middleware delivered as a service for business: – Immediate provisioning – Pay per use – Flexibility Software services to improve business processes: – Easy to consume – Reliable Services delivered to people for: – Personal productivity – Leisure time Spain SME, Q3 2011 Mobile Cloud Planned for UK & ES 2012 roadmap Telefónica Cloud portfolio overview

4. Global Cloud Services Telefónica S.A. trust Network security privacy industry accountability virtualization law enforcement IaaS integrity standards encryption processes PaaS SaaS research Elasticity scalabilit y reliable self-x end to end QoS Monitoring SLA Federation isolation authorization authentication transparency business models data protection on-demand bandwidth availability efficien t build-in development frameworks Service Enablers automation flexibility interoperable Telecoms predictive analysis XaaS global n-tier Convergence The Cloud Challenges IPv6 Mobility multi-tenant manageability

5. Global Cloud Services Telefónica S.A. FI Core Platform Platform Products GE FI-WARE: the FI Core Platform Operations Trust and Security Functionality App/Services Ecosystem & Delivery Framework Access to Internet of Things Core Platform Support Services Cloud Hosting Interface to Network  PPP project led by Telefónica I+D  The FI Core Platform comprises a set of technological “Generic Enablers” which are considered general purpose and common to several current and future “usage areas”  Generic Enablers (therefore, the FI Core Platform) will provide open interfaces for development of Applications  Open Calls to cover Architecture Gaps FI Core Platform Instance Use Case Trial assemble… http://www.fi-ware.eu