1. Bill Schrier, CTO City of Seattle GMIS 2011 Santa Fe

2. Centralized versus decentralized The public safety radio network is down The anti-virus isn’t working How come we don’t use Windows 7? Why did you kill public access TV? What do I say to Aneesh Chopra? Let’s switch to Google Apps & G-mail! Let’s live-stream the traffic cameras! Can I use my iPad not by BlackBerry? Grays Harbor paper mill shuts down 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 2

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4. Social Media Principles for Use Innovative Uses in Government 4G Public Safety Wireless Networks Applications for 4G Networks

5. Everyone in government is a “responder” (9/11 in Seattle) First Responders Second Responders = utilities, public works, transportation Third Responders = other gov’t (Also: Quality of Life, Human Services and so forth) 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 5

6. Bill Schrier GMIS 2011 Santa Fe 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 6

8. Assertions: 1. Social Media have fundamentally altered society on Planet Earth. 2. Social Media will significantly alter the relationship of government and responders to constituents. 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 8

9. Government: Service, Data, Geography We want: civic engagement We get: apathy, NIMBY, a few activists “Open Data Shall Set Us Free!” (aka “openness”, “transparency”) A Definitive Source: www.seattle.govwww.seattle.gov Assign specific staff: PIOs Citizen Feedback from just a few sources (311, CRM) 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 9

10. www.seattle.gov & my.seattle.gov www.seattle.gov The Seattle Channel Facebooking departments Tweeting departments Blogging departments Travelers’ Information Page My Neighborhood Map and Police Reports Data.seattle.gov Crowdsourcing 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 10

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14. www.seattle.gov/ html/citizen/ socialmedia.htm 4 May 2011Bill Schrier, City of Seattle 14

15. 69Comments! 57! 376 “like this” – so? 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 15

16. 6 April 2011 Citylink A series of interconnected blogs from each department, with quick, timely information citylink.seattle.gov

17. Twitter and Blogs Public Information Officers “tweet” about incidents and then blog more details on Citylink 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 17

18. Traffic Flow Traffic Alert Traffic Camera Real-time Travel Time Real-time travel times from license plate recognition 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 18

19. Data Mashup On the map: Gov’t locations 911 calls – Fire 911 calls – Police Crimes Building Permits Much much more … 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 19

20. data.seattle.gov Over 120 Datasets: crime statistics, 911 calls, building permits, parks, and more 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 20

21. Privately Developed Apps: Using data.seattle. gov 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 21

22. 911 311 Other phone calls E-mail Webforms Facebook comments Twitter replies Blog Comments More more more 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 22

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24. An overwhelming array Too many feedback loops Drive constituents back to website Accept inputs from only specific sources – web CRM, mobile apps, 311 center 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 24

25. 4 May 2011Bill Schrier, City of Seattle 25 SmartPhone Access Apps for employees Apps for citizens Link to CRM 311 One App to rule them All or by Department? Release mgmt, security

26. Bill Schrier GMIS 2011 Santa Fe 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 26

27. Nov 2007 – FCC grants national license Dec 2009 – May 2010: 21 cities, regions, states ask for waivers May 2010 – FCC grants 21 waivers May 2010 – Broadband grant pgm reopened Sep 2010 – 7 grants awarded to construct Networks under construction today Sep 2013 – BTOP grant networks deadline 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 27

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29. Your teenage kid and priority Remember: we are all responders Cool new apps Face recognition technology Link to healthcare apps & other databases Maps and diagrams Two way video One network to rule them all LTE at the desktop 14 June 2011 GMIS 2011 – Santa Fe GMIS 2011 – Santa Fe Bill Schrier, CTO, City of Seattle 29

30. Passed Senate Commerce 21-4 last week $10 billion $7 bilion to construct nationwide network $500 million R&D ~ voice Funding from sale of spectrum Bi-Partisan support Non-profit corporation created to build Data today, mission critical voice eventually

31. Slates, tablets, smartphones Video identification, links to databases The “Internet of Things”—personal, vehicle area networks Incident-area networks, e.g. hazardous materials spills Robotic devices, remote cameras Monitoring of public safety officers

32. Social media here to stay? Will it really transform the way government works and interacts with constituents? Is this a bunch of horse hockey or is it the future?

33. Bill Schrier, Chief Technology Officer, City of Seattle twitter.com/billschrier digitalcommunitiesblogs.com/CCIO/ chiefseattlegeek.com www.seattle.gov www.seattlechannel.org

34. City Departments must follow these policies in use of the Web 2.0 and Social Media tools: Acceptable Use of City Digital Equipment, Internet Access, Electronic Communications and Other Applications Acceptable Use of City Digital Equipment, Internet Access, Electronic Communications and Other Applications Web Presentation and Accessibility Standards Blogging Policy Online Privacy and Security Policy Policy on Non-Government Information and Links Inclusive Outreach & Public Engagement Executive Order & Inclusive Public Engagement Policy Inclusive Outreach & Public Engagement Executive OrderInclusive Public Engagement Policy 4 May 2011Bill Schrier, City of Seattle 34