1. Desktop Publishing Carnegie-Mellon University Spring 2001 Dave Watterson Art Director, GATF wttrsn@aol.com dwatterson@gatf.org

2. Job Planning Learning what business questions to ask and answer lead you to make the correct technical decisions about preparing your project

3. Basic Planning Questions 1. What is your purpose? 2. Who is your audience? 3. How will your piece look? 4. How will your readers use your piece?

4. Basic Planning Questions 5. How will other processes handle your piece? 6. How will you reach your audience? 7. Where else might you use your content? 8. When do you need the job delivered?

5. Basic Planning Questions 9. How many pieces do you need? 10. What quality do you need? 11. How much can you spend? 12. What are your workflows? 13. How will your piece reach your printer?

6. Basic Planning Questions 14. What help do you need? 15. What services do you want from your printer?

7. Scheduling When does it have to be distributed? Work backward from there Get input from the professionals Budget for contingencies

8. Cost vs. Value Customer expectations Budget Deadline Distribution Audience

9. Workflow Internal workflow Customer’s workflow External workflow Contingencies

10. Who Owns What? Publication rights Intellectual property Revisions and reprinting Digital files Analog materials

11. Contacting me I don’t have an office on campus and really work all day Please e-mail me and I will set up a meeting time as quickly as possible

12. Thanks for your attention! Now let’s head over to the lab (CFA Room 218)