1. Call of the Mall Malls of the world Where the girls are

3. Iguatemi, Brazil Belgium inside of India Mall as gated community –Well armed guards –Complete shopping experience Meet people dress- up Loud

4. Maru-Biru,Japan Safe world Mall Defies logic –Young, single, employed women –Frugal, high-end products and brands Value –Don Quixote –Thee minute Happiness Oscar de la Renta/Calvin Klein Seen as mixed blessing Shopping machine Aging

5. Spain and Portugal, Colombo Mall Zara –Quick knock-offs of high fashion merchandize –Buy it now or it won’t be there next time you come in –Buy at full-price Mango

7. Where are the girls Pac Sun Perfume at the department store Old Navy/American Eagle Music videos Against All Odds Hot topic Piercing

8. Girls are inefficient shoppers Each teenager is worth about $200/week $200 billion (pure gravy) Typical college freshman carries $2000 balance on credit card