3. The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions © 2011 Project Botticelli Ltd & entire material © 2011 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE. This seminar is based on a number of sources including a few dozen of Microsoft- owned presentations, used with permission. Thank you: TK Anand, Amir Netz, Carolyn Chau, Dave Wickert, Michael Tejedor, Kuleen Bharadwaj, Herain Oberoi, Pej Javaheri, Chris Volckerick, Sabrena McBride, Peter Sprague, and Diwakar Rajagopal.

4. The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions © 2011 Project Botticelli Ltd & entire material © 2011 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.

11. demo

12. Build on the strengths and success of Analysis Services and expand its reach to a much broader user base Embrace the relational data model – well understood by developers and IT Pros Bring together the relational and multidimensional models under a single unified BI platform – best of both worlds! Provide flexibility in the platform to suit the diverse needs of BI applications

13. BI Semantic Model Data Model Business Logic/Queries Data Access ROLAP MOLAP VertiPaq Direct Query MDXDAX Multi- dimensional Tabular Your Apps Reporting Services & Power View Excel PowerPivot DatabasesLOB ApplicationsFilesOData FeedsCloud Services SharePoint Insights BI Semantic Model One Model for All User Experiences

14. New applications New technology options Existing applications Based on Unified Dimensional Model Existing applications Every UDM becomes a BI Semantic Model Existing applications Based on Unified Dimensional Model

15. Third-party applications Reporting Services Excel PowerPivot DatabasesLOB ApplicationsFilesOData FeedsCloud Services SharePoint Insights

16. SQL ServerDynamics CRM End User Model Developer

17. SQL ServerDynamics CRM End User Model Developer

18. OracleSAP End User Model Developer

19. OracleSAP End User Model Developer

20. demo

21. FlexibilityRichnessScalability

26. Excel Services PowerPivot for SharePoint (Analysis Services) PowerPivot for SharePoint (Analysis Services) Excel Browser Analysis Services BI Semantic Model SharePoint Reporting Services Third Party Apps PowerPivot for Excel xlsx BI Development Studio Personal BI Team BI Organizational BI