1. Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com

2. Brochures  Web 2.0  User Generated Content A Brief History

14. Start small

15. Your Google Profile

23. Your Personal Google Profile http://www.google.com/s2/profiles/me

25. Email Newsletters

27. Email Newsletter Tips Start sustainably – Weekly? Monthly? Sporadic?

28. Email Newsletter Tips Start sustainably – Weekly? Monthly? Sporadic? Ask permision – This is not direct mail – Purchased lists = SPAM – Double opt-in

29. Email Newsletter Tips Start sustainably – Weekly? Monthly? Sporadic? Ask permision – This is not direct mail – Purchased lists = SPAM – Double opt-in The ethical bribe – Entice new subscribers with something of value – Ebook | Tip Sheet | Recipes | Coupons

30. Blogs

34. Blog Tips Blogs stick around – Great for search engines – Adds “permanence” for deletable emails & disposable news clippings – Keeps you professionally sharp & up-to-date

35. Blog Tips Blogs stick around – Great for search engines – Adds “permanence” for deletable emails & disposable news clippings – Keeps you professionally sharp & up-to-date Repurpose content – Newsletters, press releases, ads

36. Blog Tips Blogs stick around – Great for search engines – Adds “permanence” for deletable emails & disposable news clippings – Keeps you professionally sharp & up-to-date Repurpose content – Newsletters, press releases, ads Most people won’t come to your blog – Make RSS feed & email options easy to find

37. More Blog Tips Find your voice – No one sees the world exactly as you do – Experiment with formal/informal, opinionated/general to see what generates comments

38. More Blog Tips Find your voice – No one sees the world exactly as you do – Experiment with formal/informal, opinionated/general to see what generates comments Schedule it on your calendar – The habit of blogging takes time – I find every other week manageable, some like daily – Schedule your publishing (I write Sundays, publish Tuesdays

39. Start Small

40. Try Others

47. 3 minutes – 1000’s of people

49. Additional Resources SmallBizSurvival.com ChrisBrogan.com MainePRMaven.com SutherlandWeston.com mainebusiness.mainetoday.com FundraisingCoach.com