1. Smartphone Introduction Sun Chun Yu 51482739 Mak Tsz Chung 52244606 Chui Sin Tung 51844595

2. Content Introduction main smartphones The reasons of buying the smartphones Analysis the relationship between the mobile manufacturer and mobile content

3. Introduction smartphones Today, there are several main smartphones are using following operation system(OS): 1.Android 2.iOS 3.Blackberry OS

4. Android (gPhone) Galaxy Nexus Android 4.0 (Ice Cream Sandwich) Android Beam (NFC function) Face Unlock Single-Motion Panoramic Mode Hangouts Google’s Market

5. iOS (iPhone 4S) iOS 5.0.1 Siri iCloud VoiceOver iMovie Find my iPhone Apple App Store

6. Blackberry Touchscreen BlackBerry OS 7.0 BlackBerry ® Maps BlackBerry ® Enterprise Server(BES) 1.BlackBerry Attachment Service 2.BlackBerry Messaging Agent 3.BlackBerry Policy Service 4.Allow Microsoft Exchange Apps Market for Blackberry

7. The reasons of buying Galaxy Nexus: For development usage (develop Android Apps) Compatibility Update OS arrangement

8. The reasons of buying iPhone 4s: Durability Battery Life iPhone 4s Warranty SIRI

9. The reasons of buying BlackBerry 9860: Better security & protection Collaboration Service with Microsoft © Products, IBM ® Lotus ® Supports Adobe © Flash

10. Analysis the mobile content & providers in HK 2G (GPRS) 3G (HSPN) 4G (LTE) Wi-fi Speed: Wi-fi > 4G >3G > 2G (fast to slow) Price: 2G > 3G, Wi-fi > 4G (cheap to expensive)

11. Relations between mobile manufacturer & mobile contents / providers Mobile manufacturer acts as manufacturing mobile role, selection collaborate with mobile contents / providers E.g. : Smartone sells Huawei’s cellphones -> effect the market share of Huawei’s cellphones -> effect the market share of Huawei’s cellphones -> build up Huawei’s company image -> build up Huawei’s company image -> increase the sale channel -> increase the sale channel Mobile contents / providers acts as retailer, service providers

12. Reference