1. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY PRESENTATION BY DAVID PEACH THE PARKING SHOP LTD INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY

2. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY First introduced c 15 years ago Key benefits – Reduced search time for spaces Improved traffic flow Increased turnover of spaces Increased throughput of cars in the car park Enhanced customer service INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY BACKGROUND TO VEHICLE GUIDANCE

3. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Red and green LED’s show occupied and available spaces Variable message signs throughout car park display real time space availability Management software allows dynamic management of facility INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY TYPICAL COMPONENTS

4. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Integrated to vehicle guidance solution Sustainable energy saving solution Energy savings 40-60%+ Engineered life 7 years Engineered for car park environment Improved lighting quality Very low cost of installation and maintenance LED lighting

5. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY LED lighting luminosity and energy saving PARKHELP LIGHTINGFLUORESCENT LAMPS Consumption per light source 15 w64 w Total Consumption15 w x 18 units: 270 w64 w x 5 units = 320 w Useful life50,000 hours14,000 hours EcologyNo harmful substances All recyclable materials Contains mercury InstallationIntegration in the guidance systemSeparate (central) LUMINOSITY DIAGRAM IN LUX (WHITE ZONE 80 LUX)

6. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY % of cars looking for parking –Brooklyn, 2006, 45% of total cars (source Transport Alternatives) –30% San Francisco (source SF Park) –18% - 25% European Studies (source ParkHelp) –Average UK resident 6 days a year looking for Parking (source NCP Parking Survey) –Tapiola, Finland, 1992, 20-30% (source Narayan / Ristola) FEATURES OF URBAN TRAFFIC MANAGEMENT

7. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Congestion Increased pollution Cost to Motorist Cost to Local and National Economy Increased journey times No holistic view IMPACT OF THE PARKING SPACE HUNT

8. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY 2006, Small Business District in LA (UCLA report) –47000 gallons of fuel –730 tons of CO2 UK Average Motorist £120 a year in fuel (NCP Parking Report) ● 31M cars (2010) = £3.7BN !! IMPACT OF THE PARKING SPACE HUNT (2)

9. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Traditional Variable Message Signs draw data from disparate sources Information usually refers to off street spaces Inaccuracies mean data is flawed No holistic view of space availability No dynamic means to control traffic patterns Limited management information INFORMATION FOR THE MOTORIST

10. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Keeps space turnover Historically reactive Process driven not data driven High cost in labour and infrastructure Punitive with little return for motorist Cost of missed tickets Loss of revenue from unoccupied spaces Incremental cost of reduced space turnover THE ENFORCEMENT CONUNDRUM

11. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Key Components On-Street Sensor Gateway / Information Panel Repeater and / or active Control Centre += Additional Components Variable Message Sign Links to P&D machines Communication by ethernet or GSM ON STREET VEHICLE GUIDANCE

12. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY ON STREET SENSORS

13. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Sensors 1 per space or multiple Fixings Durability Wireless 99.8% accuracy (Sept 2011) ACCURACY / RELIABILITY

14. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Real time space availability Management of on street spaces Improved enforcement Fraud detection DELIVERABLES

15. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Reduced traffic looking for spaces Dynamic management of traffic flow Reduced emissions Improved space turnover Reduced cost of enforcement Provides model for dynamic pricing BENEFITS

16. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Real time space availability Parking space rotations Average length of stay Overstays Comparison between actual and theoretical revenue REPORTING

17. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Accessible spaces Loading / unloading Short stay Taxi Reserved MiFare Contactless Card SPECIAL SPACES

18. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Marbella 400 spaces Malaga 100 spaces Granada 400 spaces Madrid 400 spaces PARKHELP TRIAL SITES

19. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Full integration with pay machines Integration with enforcement solutions Integration of On and Off Street solutions Holistic view of parking availability Mobile and web apps to inform driver decisions Integration with SatNav Management of traffic informed by space availability Integration with LPR THE FUTURE

20. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY Set to provide complete solution to local traffic management Affordable, expandable technology Sustainable Environmental and commercial benefits Enhanced motorist experience Improved management information CONCLUSION

21. INTELLIGENT GUIDANCE SOLUTIONS IMPROVING URBAN MOBILITY THANK YOU AND QUESTIONS Presented by David Peach The Parking Shop Limited Tel 01604 696800 Email david@theparkingshop.com