1. Copyright © 2003/4 Bolton Institute Type Anatomy We apply unique understanding to letter types and forms that can distinguish one typeface from another

2. Copyright © 2003/4 Bolton Institute Readability/Legibility Legibility The ability to successfully find, identify and absorb content Readability The ease of interpretation and the text’s aestheticism Other elements of character anatomy

3. Copyright © 2003/4 Bolton Institute Typography It affects the way the text appears It controls shape, space and size Multimedia provides and extra challenge as screen type tends to be fuzzy We need to classify different type styles

4. Copyright © 2003/4 Bolton Institute Serif Fonts Ornamentation at the ends of letters or holdovers give a very distinguishable quality They derive from pen strokes and chip marks of old text styles Generally best suited to display larger text as they merge as they get smaller Smaller on printed as representation is better in print and letters are easily identified Quite old fashioned and used predominantly in business situations

5. Copyright © 2003/4 Bolton Institute Sans Serif Fonts These are fonts without a serif Characters are less distinctive They work better on screen in both large and small sizes however Tend to be used for more up-beat companies and web based design because of their portability, especially Arial, Tahoma, Helvetica and Veranda etc Lowercase is also popular here to provide consistency and reduce emphasis until needed

6. Copyright © 2003/4 Bolton Institute Mono spaced Fonts Mono spaced – courier They can have serifs or can be without The difference is the fact that each letter occupies the same amount of space M and I in other fonts have different letter spacing but mono spaced means that there is uniformity in design Used heavily in technical documentation as the need for accuracy of programming for instance in critical, other letters in other font choices are not so easily recognisable

7. Copyright © 2003/4 Bolton Institute Cursive Fonts Cursive – Mimic hand writing Highly stylised Reserved for illuminated documentation Not great at a distance Limited use provides good juxtaposition against san-serif types Not good on screen in large chunks of text

8. Copyright © 2003/4 Bolton Institute Fantasy Fonts Fantasy –  Decorative fonts that do not fit into any of the previously described Ornamental use only or graphical – logos, icons They can add to the general look and feel of a screen based interface Provide simple and easily scaleable navigational system identifiers Semiotically these can be very useful