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The Slowskys take on TV! Callie Lessard Lindsay Taylor Brian Anderson.

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Presentation on theme: "The Slowskys take on TV! Callie Lessard Lindsay Taylor Brian Anderson."— Presentation transcript:

1 The Slowskys take on TV! Callie Lessard Lindsay Taylor Brian Anderson

2 Character Promoters Who knows the name of this gecko? Who knows the name of these turtles?

3 Brand Image Do you think this created Top of Mind? – Humor Humor – Nostalgia – Use of animation spokesperson CEO Brian Roberts compared Comcast to BMW as DSL to Hyundai.

4 Target Market College Students: Humor relates to our generation College Parents: Role of the turtles plays a parents role Grandparents: Not technologically advanced

5 Interactive Relationship Online interactive website – Set-up like a house, “home” feelingup – Scrapbook – Bill’s sound lounge – Karolyns Korner: Screen savers, Ringtones – Loading bar awards

6 Media Ads Great commercials hold attention Dominates Market Share due to lack of competitive advertisement Special Offers (New & Current customers) Mail Pamphlet

7 Questions for you! DO YOU THINK THIS WAS EFFECTIVE MARKETING CAMPAIGN? Would these advertisements persuade you to switch internet providers?

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