1. Brno-based creatives’ urban spatial activities: New Media Art Aaron Mo

2. Creatives’ sub-group Groupings Fine Arts Plastic Arts Performance Visual and Fashion Literature Multi-media Networks Friends Peers Professional

3. Divergence of creatives’ activities: the live, work, and play dynamics Creative Market Creative Production

4. Brno’s New Media Artists Spatial and Geographical practices

5. Influences Connectivity Types and access to funding Resources availability Networks Existing local Creative Market and demand

9. Conclusion Understand the context Concentrate on Creative Production: allow local creatives to experiment Ensure good connective infrastructures Provide opportunities for increasing creatives’ knowledge Allow a Creative Market to mature organically