1. Southwest Airlines The importance Of Human Resource Strategy The importance Of Human Resource Strategy

2. History  Started as little Texas airline operator.  Flights between San Antonio, Dallas and Houston.  Always been profitable, while other airlines have come and gone.  Started as little Texas airline operator.  Flights between San Antonio, Dallas and Houston.  Always been profitable, while other airlines have come and gone.

3. What’s The Secret? Herb Kelleher (CEO Southwest Airlines): “ I’ve tried to create a culture of caring for people in the totality of their lives, not just at work. There is no magic formula… only a culture, a esprit de corps” Herb Kelleher (CEO Southwest Airlines): “ I’ve tried to create a culture of caring for people in the totality of their lives, not just at work. There is no magic formula… only a culture, a esprit de corps”

4. Important Aspects  Maintain Southwest Culture  Treating people like customers  Higher wages, receive stock options  BUT MOST IMPORTANT:  Maintain Southwest Culture  Treating people like customers  Higher wages, receive stock options  BUT MOST IMPORTANT: Teach employers to CARE!