1. Citrix NetScaler The Key to the Delivery Centre

2. 2 © 2008 Citrix Systems, Inc. — All rights reserved Agenda How to Manage and Win NetScaler Proof of Concepts What’s Coming – NetScaler Tech Preview Selling the Value of NetScaler Maximizing XenApp Sales with NetScaler

3. What’s New with NetScaler

4. 4 © 2008 Citrix Systems, Inc. — All rights reserved New Configuration Enhancements New GSLB Configuration Wizard New EdgeSight for NetScaler Wizard

5. 5 © 2008 Citrix Systems, Inc. — All rights reserved New Body URL Rewrite - What It Does Application configurations are often dynamic http://AbCo/finance/default.asp http://mktg/default.asp http://OldCo/cgi-bin/... http://www.abco.com/corpinfo/ http://www.abco.com/products/ http://www.abco.com/empl/...

6. 6 © 2008 Citrix Systems, Inc. — All rights reserved New Security Features Security Wipe on NetScaler (restore to factory defaults) XML Security

7. 7 © 2008 Citrix Systems, Inc. — All rights reserved New Load Balancing Enhancements Support for RTSP Load Balancing NS balances the load across RTSP servers

8. 8 © 2008 Citrix Systems, Inc. — All rights reserved Load Balancing Enhancements Jsessionid persistency - Response Rule-based Persistence Generic persistence method for any application server, independent of vendor Provides rule-based persistence based on backend server responses

9. 9 © 2008 Citrix Systems, Inc. — All rights reserved New Policy Enhancements HTTP Callout IP Rate Limiting

10. 10 © 2008 Citrix Systems, Inc. — All rights reserved Increased Protocol Support with IPv6 IP Ip Version 6IP Version 6 Now it is supported all the way through to the backend server.

11. Selling the Value

12. 12 © 2008 Citrix Systems, Inc. — All rights reserved Increasingly global workforce Constantly need to do more with less More and more business on the web Performance, availability and security have become critical to the business Business Challenges

13. 13 © 2008 Citrix Systems, Inc. — All rights reserved Performance Offload Security B2C World-class L4-L7 load balancing Intelligent service health monitoring World-class L4-L7 load balancing Intelligent service health monitoring Caching Compression Caching Compression Connection pooling SSL processing Connection pooling SSL processing Access Gateway SSL VPN Application firewall Access Gateway SSL VPN Application firewall Availability B2B Successful Web Application Delivery with NetScaler P2P

14. 14 © 2008 Citrix Systems, Inc. — All rights reserved NetScaler Speeds User Application Delivery Response Time in Seconds

15. 15 © 2008 Citrix Systems, Inc. — All rights reserved Reduce Servers by 60% Fewer Servers. More Apps. Before NetScaler After NetScaler

16. 16 © 2008 Citrix Systems, Inc. — All rights reserved Extensible and Easy to Deploy High Performance 15 Gbps Single pass packet processing Feature concurrency and scalability Extensible Highly customizable Easily add new modules via software Rapid innovation Manageable Unified management interface Visual policy engine Rich reporting tools Application Networking Platform NetScaler Functional Modules Administration AppExpert Visual Policy Builder Unified Management and Reporting High Performance Packet Processing and Policy Evaluation Engine

17. 17 © 2008 Citrix Systems, Inc. — All rights reserved Meets Broad Compliance Requirements User and session AAA (authentication, authorization and auditing) Control data access and prevent data leaks Masks sensitive data (e.g. credit card, social security, bank account #’s) Enforce end-to-end encryption from the client to the application Built-in PCI-DSS compliance audit report PCI-DSS HIPAA SOX BASEL II GLBA

18. 18 © 2008 Citrix Systems, Inc. — All rights reserved NetScaler: Simplify Web Application Delivery Eliminate application downtime Increase performance by 5x Block 100% of web attacks Improve web server utilization by 60% Address Web 2.0 and other emerging challenges

19. Maximizing XenApp Sales with NetScaler

20. 20 © 2008 Citrix Systems, Inc. — All rights reserved Business Opportunity Maximize XenApp Sales with NetScaler NetScaler increases XenApp scalability, security and availability Large untapped opportunity!

21. 21 © 2008 Citrix Systems, Inc. — All rights reserved Create a Highly Available Citrix XenApp Infrastructure Load Balancing XenApp Components GSLB Provides High Availability Across Multiple Datacenters Replacement of Citrix Secure Gateway and Access Gateway

22. 22 © 2008 Citrix Systems, Inc. — All rights reserved Most XenApp Customers Have… Access Gateway 2000 Web Interface Servers XML Brokers XenApp Farm Application Silo Web Interface Servers XML Brokers XenApp Farm Application Silo Non-Citrix SSL VPN OR Secure Gateway Web Interface Servers XML Brokers XenApp Farm Application Silo OR

23. 23 © 2008 Citrix Systems, Inc. — All rights reserved Current Upgrade Motion Customer Requirement: Scalability Integrated SmartAccess Client Security Citrix Solution: Access Gateway Enterprise Pair Web Interface Servers XML Brokers Application Silo Sales Opportunity List Price: $18K Secure Gateway Access Gateway Enterprise XenApp Farm

24. 24 © 2008 Citrix Systems, Inc. — All rights reserved What About High Availability? Customer Requirement: Load balance Web Interface and XML Broker Load balance servers in DMZ Consolidate appliances Citrix Solution: NetScaler Enterprise Pair NetScaler Standard Pair Web Interface Servers XML Brokers Application Silo Sales Opportunity List: $80K DMZ NetScaler Standard Pair NetScaler Enterprise Pair XenApp Farm

25. 25 © 2008 Citrix Systems, Inc. — All rights reserved What About Disaster Recovery? Sales Opportunity List: $160K Web Interface Servers XML Brokers Application Silo Web Interface Servers XML Brokers XenApp Farms Application Silo Site A Site B NetScaler Enterprise Pair DMZ NetScaler Standard Pair Customer Requirement: Failover between XenApp Farms for DR Global load balancing for efficient traffic distribution Citrix Solution: NetScaler Enterprise Pair x 2 NetScaler Standard Pair x 2 NetScaler Enterprise Pair NetScaler Standard Pair

26. 26 © 2008 Citrix Systems, Inc. — All rights reserved NetScaler Standard Pair What About Your Web Apps? Sales Opportunity List: $250K Customer Requirement: App Firewall for PCI-DSS Prevent data leakage Application acceleration App performance monitoring Citrix Solution: NetScaler Enterprise Pair x 2 NetScaler Platinum Pair x 2 Web Interface Servers XML Brokers Application Silo Web Interface Servers XML Brokers XenApp Farms Application Silo Site A Site B NetScaler Enterprise Pair DMZ NetScaler Platinum Pair NetScaler Enterprise Pair NetScaler Platinum Pair

27. 27 © 2008 Citrix Systems, Inc. — All rights reserved Access Gateway Enterprise Load Balancer Global Server Load Balancer Load Balancer Global Server Load Balancer VPN Local Load Balancing Web Interface servers XML Broker servers Secure Remote Access Access Gateway SSL VPN Policy-based access control Business Continuity Failover across XenApp sites Global server load balancing App Silo Web Interface Servers Sharepoint OWA SAP Etc. Secure Access, Availability and DR/BC for XenApp

28. 28 © 2008 Citrix Systems, Inc. — All rights reserved NetScaler + XenApp NetScaler can be easily leveraged to maximize your XenApp sales and to grow your overall Citrix business NetScaler is the only solution in the market that provides SSL VPN, LB, GSLB and more on an integrated, flexible and scalable platform Large untapped market opportunity

29. Manage & Win

30. 30 © 2008 Citrix Systems, Inc. — All rights reserved Selling NetScaler in the Trenches Win every qualified deal Grow your deal size Shutdown the competition Make more money 50-75% of new NetScaler customers evaluate before buying Highly competitive market Demanding customers Low tolerance for failure

31. 31 © 2008 Citrix Systems, Inc. — All rights reserved Citrix NetScaler Proof of Concept Process Qualify Solution Overview Online Demo Onsite Evaluation Close Customer Requirements NetScaler Value Proposition Competitive Positioning

32. 32 © 2008 Citrix Systems, Inc. — All rights reserved Qualifying an Opportunity QualifySolution OverviewOnline DemoOnsite EvaluationClose Business / Technical Requirements Decision Criteria Timelines Budget & Stakeholders Customer Requirements Can NetScaler solve the problem ? Identify possible red flags Future Initiatives NetScaler Solution Identify all competitors (internal / external) Existing customer bias Is change required? Competitive Positioning

33. 33 © 2008 Citrix Systems, Inc. — All rights reserved Keys to Presenting NetScaler as the Solution Confirm pain points Highlight features that solve pain points Introduce longer term solutions Customer Requirements NetScaler Proxy Architecture Integrated feature sets Lays the foundation for rest of engagement NetScaler Solution Focus on NetScaler strengths Feature expandability with license keys Any feature on any hardware platform Competitive Positioning QualifySolution OverviewOnline DemoOnsite EvaluationClose

34. 34 © 2008 Citrix Systems, Inc. — All rights reserved NetScaler Proxy Architecture AppExpert Policy Engine Application 1 Users Application 2

35. 35 © 2008 Citrix Systems, Inc. — All rights reserved Users Apps Client Flow Server Flow AppExpert TM Policy Engine NetScaler System Architecture Acceleration Availability Security NetScaler Functional Modules AppCompress TM EdgeSight TM AppCache TM SSL Acceleration Content Switching Load Balancing GSLB Content Rewrite Application Security Access Gateway TM SmartAccess TM AppExpert APIs Application Delivery Networking Platform AppExpert Policy Framework Application Switching Engine AppExpert Visual Policy Builder

36. 36 © 2008 Citrix Systems, Inc. — All rights reserved Preparing for the Onsite Evaluation QualifySolution OverviewOnline DemoOnsite EvaluationClose Test Plan / Decision Criteria Set Without definition for success, there will be no success Checkbox vs. Performance vs. User Testing Confirm target dates for installation, results meeting and potential production cutover Spec Out the Right Gear and Edition Don’t let customer pick based on assumptions (this is a competitive trap) Understand what the competitive models/features you are up against Hardware: single vs. HA pair and model based on capacity Edition: Based on feature sets to be tested

37. 37 © 2008 Citrix Systems, Inc. — All rights reserved Online Demo – Keys to Success Integrated Feature Set Ease of Configuration Application Expert Policy Engine QualifySolution OverviewOnline DemoOnsite EvaluationClose

38. 38 © 2008 Citrix Systems, Inc. — All rights reserved Onsite Evaluation – Step by Step Staging Test Plan Submit Final Order Prep Call Onsite Hour 1 - Architecture chalk talk Hour 2 - Apply software upgrades Hour 3 - Let the customer drive to make policies Hour 4 - Review criteria and configurations, begin testing QualifySolution OverviewOnline DemoOnsite EvaluationClose

39. 39 © 2008 Citrix Systems, Inc. — All rights reserved Closing the Deal Work with customer engineers to get results data Onsite meeting with stakeholders to present results Demonstrate short term solution and long term platform decision Re-iterate Citrix Vision Ask for the order! QualifySolution OverviewOnline DemoOnsite EvaluationClose