1. Packing Functions Together Product Packaging

3. Products, simple or complicated, can be decomposed into functional parts Changing the composition and orientation of similar functional part will yield very different products One of the key steps in product innovation is to determine the best package 配置 (functional parts composition) for a given application

4. Adapted from: Clampology by Jorre Van Ast (www.jorrevanast.com) Clamps

5. Mobile Phones Components: Primary display, auxiliary display, numeric keyboard, navigation keyboard

6. Micro Computers Components: Display, keyboard, motherboard, fixed media, removable media

7. Fans Components: Motor, fan, keyboard, stand

8. Digital Cameras Components: Lens, view-finder, control buttons, setting buttons, flash, grip

9. Product Packaging Design In the early stage of new product design, product engineers begin by sketching out a structure for the product which identifies the major components and systems that will combine to create the desired product. For each component, existing standard parts and previously designed custom parts must be evaluated for their ability to provide the necessary function. Product designers have to design the product form and styling under the spatial and configurative constraints of these defined parts and components