1. Mission Statement The ABC Company satisfies customer needs by providing an innovative product at a reasonable price. We want to be the market leader, while maintaining business integrity, and having fun. sample

2. SWOT Analysis for ABC Competitor StrengthsWeaknesses OpportunitiesThreats sample

3. Share of Market for Product ABC

4. Generic Product Market Matrix Market Product New Existing New Product Extension Existing New Product Introduction Niche / Targeted Marketing Innovator Market Extension sample

5. Product Market Matrix - Examples Market Product New Existing NewExisting Electric car Cherry Coke-Cola Post-its Baking soda/ deodorizer sample

6. Expenses.vs. Revenue Rising StarCash Cow Dog Problem Child Revenue Expenses High Low HighLow sample

7. Blank “Four block” format