1. Diesel debuts online store Jamilah Cash Grant Miller Ryan Van Vleet

2. Summary Officially opened their online store Monday November 12 th. Took a year to develop Hired many film companies to help the company tailor technology that was first used in “ The Matrix. ”

3. Summary Cont. Online sales to grow 20% this year with the luxury end growing faster. (Sucharita Mulpuru) Really put the diesel experience into the site.

4. The Cult Created a section to build a community for their customers called The Cult.The Cult Offers reviews of independent albums, offbeat art exhibits, and other topics that interest their customers. Assist with attracting 45,000 viewers a day.

5. Yoox Business that creates and manages virtual stores for designers Currently running sites for Diesel, Armani, Italian brand Marni, and Dolce & Gabbana Do everything for technology development, to shipping and customer service

6. Return Policy Return rates can run as high as 50% for diesel products. Past on-line retailers used e-mail for returns 64% of returns took over 2 weeks to credit your account. Free returns for all purchases Free pick-up of unwanted items from either your home or office

7. Sources http://money.cnn.com/2007/11/12/maga zines/fortune/kapner_diesel.fortune/inde x.htm?postversion=2007111211 http://retailindustry.about.com/library/bl/ bl_bbase0220.htm http://www.yoox.com/ www.dieseljeans.com