1. © 2007 IBM Corporation © 2008 IBM Corporation Karen Keeter Marketing executive, IBM Research 3-D Internet for Business

2. © 2009 IBM Corporation 2 Agenda  In the beginning  Making 3-D Internet real for business  Secured behind the firewall  Future directions

3. © 2009 IBM Corporation 3 What is a Virtual World? Shared Space Graphical User Interface Socialization Persistence Interactivity Immediacy

4. © 2009 IBM Corporation 4 Immersive experiences bring to users The Sense of Self The Death of Distance The Power of Presence The Sense of Space The Capability to Co-Create The Pervasiveness of Practice The Enrichment of Experience

5. © 2009 IBM Corporation 5 How does it work? Avatar - an avatar is a representative of you in a virtual world. Avatars can meet and interact with other avatars in a 3D environment

6. © 2009 IBM Corporation 6 The basics MMORPG - a Massively- Multiplayer Online Role-Playing Game is an online computer role- playing game in which a large number of players interact with one another in a virtual world.. http://www.worldofwarcraft.com/downloads/ssotd/images/screens/ss1413.jpg

7. © 2009 IBM Corporation 7 The basics VSW – a Virtual Social World is a computer simulated environment intended for its users to inhabit and interact via avatars. Collaboration Education Meetings Events

8. © 2009 IBM Corporation 8 Demographics and the Digital Divide

9. © 2009 IBM Corporation 9 The new workforce

10. © 2009 IBM Corporation 10 What are we seeing – analyst perspective By 2012, more than 70% of organizations will use intraverses (private virtual worlds) to support internal collaboration and social interaction… 1 …within five years, the 3-D Internet will be as important for work as the Web is today. …replicate the experience of working physically alongside others; allow people to work with and share digital 3-D models … make remote training and counseling more realistic 2 The flexibility of business models is an important success factor for virtual worlds. In the long run, as the 2D Internet evolves toward Web3D, virtual worlds have the potential to become the new user interface for various Internet applications, opening up even more business opportunities.. 3 The promise of this technology for the entire virtual world movement is that, through its revolutions in content integration, unified communications, and spontaneous collaboration, it provides a tool that gives a clear sense of its value and purpose as a collaboration hub for the enterprise. 4.

11. © 2009 IBM Corporation 11  Engagements and IBM Experience IBM Experience and Involvement  5,600+ IBM’ers  Multiple Platforms  Interoperability and Standards

12. © 2009 IBM Corporation 12 Business value of virtual world platforms Realtime collaboration on tasks Faster response to organization and client issues Enables connection of globally dispersed teams Greater leverage of key across an experts organization Increased Efficiency Improved Access Enhanced Learning and Collaboration Decreased Cost Increased Efficiency Improved Access Enhanced Learning and Collaboration Decreased Cost

13. © 2009 IBM Corporation 13 IBM Experiences Extend recruiting reach Explore commerce in the virtual world Real world events in the virtual world Enhance collaboration and learning Connect with agents and clients Visualization to improve IT management

14. © 2009 IBM Corporation 14 A new 3D interactive model for marketing IBM Business Center in Second Life – Global Business Center Global Business Center launched in May 2007 Japan Business Center launched in January 2008

15. © 2009 IBM Corporation 15 IBM Virtual Green Data Center video

16. © 2009 IBM Corporation 16 Academy of Technology Virtual Worlds for Business event  150+ participants  Three days  Nineteen countries  Thirty-seven sessions  Integrated Voice over IP (VoIP)  Meetings with distinguished engineers  Jet skis  Hang gliders  Dancing – all without ever leaving your office.

17. © 2009 IBM Corporation 17 Academy of Technology Virtual Worlds for Business meeting components Breakout sessions (AoT and public islands) Interactive demos and tours (AoT / public islands) Socials and networking sessions (AoT) Keynotes (AoT Main Theater) Second Life behind the IBM firewall including text chat and VoIP Keynotes in main AoT Theater Two concurrent tracks of breakout sessions across AoT Islands Interactive demos, presentations and ‘in world’ tours Socials and networking sessions with Distinguished Engineers Main information hub: wiki Second Life behind the IBM firewall including text chat and VoIP Keynotes in main AoT Theater Two concurrent tracks of breakout sessions across AoT Islands Interactive demos, presentations and ‘in world’ tours Socials and networking sessions with Distinguished Engineers Main information hub: wiki

18. © 2009 IBM Corporation 18 Academy of Technology Virtual Worlds for Business event 37 sessions, including:  “Walk around” presentations  Interactive training  Virtual worlds for training – simulating business and sales processes  A "Virtual CRM" approach  3D visualization of an enterprise architecture  Do’s and the don’ts of virtual world design  Immersive career planning tools  A virtual green data center and 3-D data center

19. © 2009 IBM Corporation 19 Academy of Technology Annual General Meeting components Readouts and poster sessions (Video chat and Virtual World) 2009 agenda creation (mini-jam) Birds of a feather and informal networking (Video Chat) Keynotes (pre-recorded webcasts) Lotus Connections: main hub for the event Lotus Sametime 8.0.1: one-on-one video chat and/or multiple party text chat Jukebox: access to pre-recorded webcasts Second Life behind the firewall: Poster sessions and discussion Scopia: video conferencing for interactive meeting Lotus Connections: main hub for the event Lotus Sametime 8.0.1: one-on-one video chat and/or multiple party text chat Jukebox: access to pre-recorded webcasts Second Life behind the firewall: Poster sessions and discussion Scopia: video conferencing for interactive meeting

20. © 2009 IBM Corporation 20 Virtual Collaboration for Lotus Sametime (aka Sametime 3D) Business Value:  Supports enhanced collaboration activities using virtual worlds, integrated with Lotus Sametime 8.01(or later) or using web based interface Business Venues:  Boardroom  Collaboration space  Theater Platform features:  Reusable meeting spaces  In-world tools to support virtual meeting activities  Optional spatial voice  Access control, integration with Domino User directory or Enterprise LDAP  Web Portal with User and Administrator roles Check out the “three minute tour” video on youtube-three minute tour

21. © 2009 IBM Corporation 21 In world components (flip chart, presentation and video viewer available in all three venues) Presentation/video/flip chartsBrainstorming area Interactive pollingPlanning wall Action items Image viewer

22. © 2009 IBM Corporation 22 Who might use it?  HR  Strategy teams  IT departments  Development teams  Sales  Support organizations  Project managers/ project offices  Consultant and facilitators Any group that requires team-based, real time or concurrent content development and discussion can benefit from this capability

23. © 2009 IBM Corporation 23 Example: Product requirements planning session Goal:  Agreement on prioritization of new requirements Approach:  Post  Discuss  Modify  Vote Result:  Rapid prioritization and agreement  Detailed results documented

24. © 2009 IBM Corporation 24 Example: HR Goal:  Seek input from global team of managers on leadership development needs Approach:  Post  Discuss  Vote Result:  4 global sessions- dozens of participants  Global input on management needs

25. © 2009 IBM Corporation 25 Education and Training  Connect  Train  Simulate  Immerse

26. © 2009 IBM Corporation 26 Rehearsal Services http://www.marketwire.com/mw/release.do?id=839679  Practice  Learn  Interact  Assimilate

27. © 2009 IBM Corporation 27 3D internet For Learning Summit Theme  2 days  3 forums  4 organizations  400 people

28. © 2009 IBM Corporation 28 Serious Games: INNOV8 Challenge: Shortage of required SOA & Business Process Management Analyst skills in the marketplace OPERATIONS IT FINANCE HR ENTRY

29. © 2009 IBM Corporation 29 Aviva USA: Recruitment and education  Enhance relationships  Educate and recruit  Highlight key partnerships  Launched: May, 2008

30. © 2009 IBM Corporation 30 3D Data Center  Visualize  Manage  Consolidate Machinima of 3D Data Center

31. © 2009 IBM Corporation 31 Innovation – Product Lifecycle Management Business Use Real time collaboration across space Business Value Faster time to market Reduction in the number of samples required Lower production cost Decreased errors due to real- time collaboration

32. © 2009 IBM Corporation 32 Virtual environments and mobile devices

33. © 2009 IBM Corporation 33 Evolution of 3-DI market Level of functionality Maturity of Market 3-D visuals Collaborate and educate Low cost, high quality simulation Immersive interfaces and devices Deepen experiences Accelerate learning Transform global processes