1. 1 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply

2. 2 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply

3. 3 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply CHAPTER 3 Where Prices Come From: The Interaction of Demand and Supply Fernando Quijano Prepared by: The intense competition among firms selling energy drinks is a striking example of how the market responds to changes in consumer tastes.

4. 4 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply 3.1The Demand Side of the Market Discuss the variables that influence demand. 3.2The Supply Side of the Market Discuss the variables that influence supply. 3.3Market Equilibrium: Putting Demand and Supply Together Use a graph to illustrate market equilibrium. 3.4The Effect of Demand and Supply Shifts on Equilibrium Use demand and supply graphs to predict changes in prices and quantities Chapter Outline and Learning Objectives Where Prices Come From: The Interaction of Demand and Supply CHAPTER 3

5. 5 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Perfectly Competitive Market A market that meets the conditions of (1) many buyers and sellers, (2) all firms selling identical products, and (3) no barriers to new firms entering the market. Where Prices Come From: The Interaction of Demand and Supply

6. 6 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Demand schedule A table showing the relationship between the price of a product and the quantity of the product demanded. Quantity demanded The amount of a good or service that a consumer is willing and able to purchase at a given price. Demand curve A curve that shows the relationship between the price of a product and the quantity of the product demanded. Market demand The demand by all the consumers of a given good or service. The Demand Side of the Market Demand Schedules and Demand Curves Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

7. 7 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply FIGURE 3-1 A Demand Schedule and Demand Curve The Demand Side of the Market Demand Schedules and Demand Curves As the price changes, consumers change the quantity of energy drinks they are willing to buy. We can show this as a demand schedule in a table or as a demand curve on a graph. The table and graph both show that as the price of energy drinks falls, the quantity demanded rises. When the price of energy drinks is $3.00, consumers buy 60 million cans per day. When the price drops to $2.50, consumers buy 70 million cans. Therefore, the demand curve for energy drinks is downward sloping. Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

8. 8 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Law of demand The rule that, holding everything else constant, when the price of a product falls, the quantity demanded of the product will increase, and when the price of a product rises, the quantity demanded of the product will decrease. The Law of Demand Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

9. 9 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Substitution effect The change in the quantity demanded of a good that results from a change in price, making the good more or less expensive relative to other goods that are substitutes. Income effect The change in the quantity demanded of a good that results from the effect of a change in the good’s price on consumers’ purchasing power. What Explains the Law of Demand? Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

10. 10 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Ceteris paribus (“all else equal”) condition The requirement that when analyzing the relationship between two variables—such as price and quantity demanded—other variables must be held constant. A shift of a demand curve is an increase or a decrease in demand. A movement along a demand curve is an increase or a decrease in the quantity demanded. Holding Everything Else Constant: The Ceteris Paribus Condition Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

11. 11 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply FIGURE 3-2 Shifting the Demand Curve Holding Everything Else Constant: The Ceteris Paribus Condition The Demand Side of the Market When consumers increase the quantity of a product they want to buy at a given price, the market demand curve shifts to the right, from D 1 to D 2. When consumers decrease the quantity of a product they want to buy at any given price, the demand curve shifts to the left, from D 1 to D 3. Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

12. 12 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Normal good A good for which the demand increases as income rises and decreases as income falls. Inferior good A good for which the demand increases as income falls and decreases as income rises. Variables That Shift Market Demand Income Many variables other than price can influence market demand. Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

13. 13 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Are Big Macs an Inferior Good? McDonald’s restaurants experienced increased sales during 2008 and 2009, despite the recession. Making the Connection Big Macs seem to fit the economic definition of an inferior good because demand increased as income fell. But remember that inferior goods are not necessarily of low quality, they are just goods for which consumers increase their demand as their incomes fall. YOUR TURN: Test your understanding by doing related problem 1.8 at the end of this chapter. Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

14. 14 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Big Macs Prices at Different Places Making the Connection 資料來源： http://kuso4ever.blogspot.com/ 2009/10/n.html

15. 15 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Substitutes Goods and services that can be used for the same purpose. Complements Goods and services that are used together. Variables That Shift Market Demand Prices of related goods Consumers can be influenced by an advertising campaign for a product. Tastes Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

16. 16 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Demographics The characteristics of a population with respect to age, race, and gender. Population and demographics Expected future prices Consumers choose not only which products to buy but also when to buy them. Variables That Shift Market Demand Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

17. 17 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Aging of the Baby Boom Generation Making the Connection What effects will the aging of the baby boom generation have on the economy? Older people have a greater demand for medical care than do younger people. Aging boomers will also have an effect on the housing market. YOUR TURN: Test your understanding by doing related problem 1.9 at the end of this chapter. Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

18. 18 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply How about the situations in Taiwan ? Making the Connection 65 歲以上人口占總人口比率： 即年齡在 65 歲以上的人口占總人口比率。 Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

19. 19 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Variables That Shift Market Demand TABLE 3-1 Variables That Shift Market Demand Curves Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

20. 20 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Variables That Shift Market Demand TABLE 3-1 Variables That Shift Market Demand Curves Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

21. 21 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Variables That Shift Market Demand TABLE 3-1 Variables That Shift Market Demand Curves Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

22. 22 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Demand Side of the Market Variables That Shift Market Demand TABLE 3-1 Variables That Shift Market Demand Curves Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

23. 23 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply FIGURE 3-3 A Change in Demand versus a Change in Quantity Demanded If the price of digital music players falls from $3.00 to $2.50, the result will be a movement along the demand curve from point A to point B—an increase in quantity demanded from 60 million cans to 70 million cans. If consumers’ incomes increase, or if another factor changes that makes consumers want more of the product at every price, the demand curve will shift to the right—an increase in demand. In this case, the increase in demand from D 1 to D 2 causes the quantity of energy drinks demanded at a price of $3.00 to increase from 60 million cans at point A to 80 million cans at point C. A Change in Demand versus a Change in Quantity Demanded The Demand Side of the Market Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

24. 24 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Red Bull and the Future Demand for Energy Drinks Making the Connection Will Red Bull continue to grow its share of the energy drink market? It is important for managers to accurately forecast the demand for their products because it helps them determine how much of a good to produce. YOUR TURN: Test your understanding by doing related problem 1.11 at the end of this chapter. Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE

25. 25 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Energy Drinks in Taiwan Making the Connection Discuss the variables that influence demand. 3.1 LEARNING OBJECTIVE 資料來源：楊志浩 (2006) 台灣地區機能性提神飲料消費者消費行為之分析與探討

26. 26 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Supply schedule A table that shows the relationship between the price of a product and the quantity of the product supplied. Supply curve A curve that shows the relationship between the price of a product and the quantity of the product supplied. The Supply Side of the Market Supply Schedules and Supply Curves Quantity supplied The amount of a good or service that a firm is willing and able to supply at a given price. Discuss the variables that influence supply. 3.2 Learning Objective

27. 27 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Supply Side of the Market Supply Schedules and Supply Curves FIGURE 3-4 A Supply Schedule and Supply Curve As the price changes, Red Bull, Monster Energy, Rockstar, and the other firms producing energy drinks change the quantity they are willing to supply. We can show this as a supply schedule in a table or as a supply curve on a graph. The supply schedule and supply curve both show that as the price of energy drinks rises, firms will increase the quantity they supply. At a price of $2.50 per can, firms will supply 90 million cans. At a price of $3.00, firms will supply 100 million cans. Discuss the variables that influence supply. 3.2 Learning Objective

28. 28 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Supply Side of the Market Law of supply The rule that, holding everything else constant, increases in price cause increases in the quantity supplied, and decreases in price cause decreases in the quantity supplied. The Law of Supply Discuss the variables that influence supply. 3.2 Learning Objective

29. 29 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Supply Side of the Market FIGURE 3-5 Shifting the Supply Curve The Law of Supply When firms increase the quantity of a product they want to sell at a given price, the supply curve shifts to the right. The shift from S 1 to S 3 represents an increase in supply. When firms decrease the quantity of a product they want to sell at a given price, the supply curve shifts to the left. The shift from S 1 to S 2 represents a decrease in supply. Discuss the variables that influence supply. 3.2 Learning Objective

30. 30 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Supply Side of the Market Variables That Shift Market Supply Prices of substitutes in production Number of firms in the market Expected future prices Technological change A positive or negative change in the ability of a firm to produce a given level of output with a given quantity of inputs. The following are the most important variables that shift market supply: Prices of inputs Technological change Discuss the variables that influence supply. 3.2 Learning Objective

31. 31 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Supply Side of the Market Variables That Shift Market Supply TABLE 3-2 Variables That Shift Market Supply Curves Discuss the variables that influence supply. 3.2 Learning Objective

32. 32 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Supply Side of the Market Variables That Shift Market Supply TABLE 3-2 Variables That Shift Market Supply Curves (continued) Discuss the variables that influence supply. 3.2 Learning Objective

33. 33 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Supply Side of the Market Variables That Shift Market Supply TABLE 3-2 Discuss the variables that influence supply. 3.2 Learning Objective Variables That Shift Market Supply Curves (continued)

34. 34 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Supply Side of the Market FIGURE 3-6 A Change in Supply versus a Change in Quantity Supplied If the price of energy drinks rises from $2.00 to $2.50 per can, the result will be a movement up the supply curve from point A to point B—an increase in quantity supplied by Red Bull, Monster Energy, Rockstar, and the other firms from 80 million to 90 million cans. If the price of an input decreases or another factor changes that makes sellers supply more of the product at every price, the supply curve will shift to the right—an increase in supply. In this case, the increase in supply from S 1 to S 2 causes the quantity of energy drinks supplied at a price of $2.50 to increase from 90 million cans at point B to 110 million cans at point C. Discuss the variables that influence supply. 3.2 Learning Objective

35. 35 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Market Equilibrium: Putting Demand and Supply Together FIGURE 3-7 Market Equilibrium Where the demand curve crosses the supply curve determines market equilibrium. In this case, the demand curve for energy drinks crosses the supply curve at a price of $2.00 and a quantity of 80 million cans. Only at this point is the quantity of energy drinks consumers are willing to buy equal to the quantity that Red Bull, Monster Energy, Rockstar, and the other firms are willing to sell: The quantity demanded is equal to the quantity supplied. Use a graph to illustrate market equilibrium. 3.3 Learning Objective

36. 36 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Market equilibrium A situation in which quantity demanded equals quantity supplied. Competitive market equilibrium A market equilibrium with many buyers and many sellers. Market Equilibrium: Putting Demand and Supply Together Use a graph to illustrate market equilibrium. 3.3 Learning Objective

37. 37 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Market Equilibrium: Putting Demand and Supply Together Surplus A situation in which the quantity supplied is greater than the quantity demanded. Shortage A situation in which the quantity demanded is greater than the quantity supplied. How Markets Eliminate Surpluses and Shortages Use a graph to illustrate market equilibrium. 3.3 Learning Objective

38. 38 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Market Equilibrium: Putting Demand and Supply Together FIGURE 3-8 The Effect of Surpluses and Shortages on the Market Price How Markets Eliminate Surpluses and Shortages When the market price is above equilibrium, there will be a surplus. In the figure, a price of $2.50 for energy drinks results in 90 million cans being supplied but only 70 million cans being demanded, or a surplus of 20 million. As Red Bull, Monster Energy, Rockstar, and the other firms cut the price to dispose of the surplus, the price will fall to the equilibrium of $2.00. When the market price is below equilibrium, there will be a shortage. A price of $1.00 results in 100 million cans being demanded but only 60 million cans being supplied, or a shortage of 40 million cans. As consumers who are unable to buy energy drinks offer to pay higher prices, the price will rise to the equilibrium of $2.00. Use a graph to illustrate market equilibrium. 3.3 Learning Objective

39. 39 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Market Equilibrium: Putting Demand and Supply Together Demand and Supply Both Count Keep in mind that the interaction of demand and supply determines the equilibrium price. Neither consumers nor firms can dictate what the equilibrium price will be. No firm can sell anything at any price unless it can find a willing buyer, and no consumer can buy anything at any price without finding a willing seller. Use a graph to illustrate market equilibrium. 3.3 Learning Objective

40. 40 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Effect of Demand and Supply Shifts on Equilibrium FIGURE 3-9 The Effect of an Increase in Supply on Equilibrium The Effect of Shifts in Supply on Equilibrium 1. As Coca-Cola enters the market for energy drinks, a larger quantity of energy drinks will be supplied at every price, so the market supply curve shifts to the right, from S 1 to S 2, which causes a surplus of cans at the original price, P 1. 2. The equilibrium price falls from P 1 to P 2. 3. The equilibrium quantity rises from Q 1 to Q 2. If a firm enters a market, as Coca-Cola entered the market for energy drinks when it launched Full Throttle, the equilibrium price will fall, and the equilibrium quantity will rise: Use demand and supply graphs to predict changes in prices and quantities. 3.4 Learning Objective

41. 41 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Falling Price of LCD Televisions Making the Connection An increase in supply drove the price of a typical large LCD television from $4,000 in fall 2004 to $1,000 at the end of 2008, increasing the quantity demanded worldwide from 8 million to 105 million. YOUR TURN: Test your understanding by doing related problem 4.7 at the end of this chapter. Use demand and supply graphs to predict changes in prices and quantities. 3.4 Learning Objective

42. 42 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply 2004-2009 年全球 LCD 出貨量 及成長預估 Making the Connection Use demand and supply graphs to predict changes in prices and quantities. 3.4 Learning Objective 資料來源：資策會 MIC, 2005 年 2 月

43. 43 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Effect of Demand and Supply Shifts on Equilibrium FIGURE 3-10 The Effect of an Increase in Demand on Equilibrium The Effect of Shifts in Demand on Equilibrium Increases in income will cause the equilibrium price and quantity to rise: 1. Because energy drinks are a normal good, as income grows, the quantity demanded increases at every price, and the market demand curve shifts to the right, from D 1 to D 2, which causes a shortage of energy drinks at the original price, P 1. 2. The equilibrium price rises from P 1 to P 2. 3. The equilibrium quantity rises from Q 1 to Q 2. Use demand and supply graphs to predict changes in prices and quantities. 3.4 Learning Objective

44. 44 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Effect of Demand and Supply Shifts on Equilibrium FIGURE 3-11 Shifts in Demand and Supply over Time The Effect of Shifts in Demand and Supply over Time In panel (a), demand shifts to the right more than supply, and the equilibrium price rises: 1. Demand shifts to the right more than supply. 2. Equilibrium price rises from P 1 to P 2. In panel (b), supply shifts to the right more than demand, and the equilibrium price falls: 1. Supply shifts to the right more than demand. 2. Equilibrium price falls from P 1 to P 2. Use demand and supply graphs to predict changes in prices and quantities. 3.4 Learning Objective

45. 45 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Effect of Demand and Supply Shifts on Equilibrium TABLE 3-3 How Shifts in Demand and Supply Affect Equilibrium Price (P) and Quantity (Q) The Effect of Shifts in Demand and Supply over Time SUPPLY CURVE UNCHANGED SUPPLY CURVE SHIFTS TO THE RIGHT SUPPLY CURVE SHIFTS TO THE LEFT DEMAND CURVE UNCHANGED Q unchanged P unchanged Q increases P decreases Q decreases P increases DEMAND CURVE SHIFTS TO THE RIGHTQ increases P increases Q increases P increases or decreases Q increases or decreases P increases DEMAND CURVE SHIFTS TO THE LEFT Q decreases P decreases Q increases or decreases P decreases Q decreases P increases or decreases Use demand and supply graphs to predict changes in prices and quantities. 3.4 Learning Objective

46. 46 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply The Effect of Demand and Supply Shifts on Equilibrium Shifts in a Curve versus Movements along a Curve Don’t Let This Happen to YOU! Remember: A Change in a Good’s Price Does Not Cause the Demand or Supply Curve to Shift YOUR TURN: Test your understanding by doing related problems 4.13 and 4.14 at the end of this chapter. Use demand and supply graphs to predict changes in prices and quantities. 3.4 Learning Objective When analyzing markets using demand and supply curves, it is important to remember that when a shift in a demand or supply curve causes a change in equilibrium price, the change in price does not cause a further shift in demand or supply.

47. 47 of 47 Copyright © 2010 Pearson Education, Inc. · Economics · R. Glenn Hubbard, Anthony Patrick O’Brien, 3e. Chapter 3: Where Prices Come From: The Interaction of Demand and Supply How Does Advertising Help Red Bull Increase Demand for Its Energy Drink? AN INSIDE LOOK >> Advertising may cause an increase in the demand for Red Bull.