1. The Future of Content: Snowflaked M A S H u P s ! Wayne Hodgins

2. www.creativecommons.org

3. Wayne Hodgins The Snowflake Effect:

4. Wayne Hodgins If this is so obvious If this always has and always will be Then why do we live in a world designed for the opposite?

5. Wayne Hodgins CONTENT Just the right CONTENT, to PERSON Just the right PERSON, at TIME Just the right TIME, on DEVICE Just the right DEVICE, in CONTEXT Just the right CONTEXT, in WAY Just the right WAY ……… The Snowflake Effect:

6. Wayne Hodgins Principle Fact Process Overview Procedure Text Audio Summary Concept Principle Process Concept Procedure Fact Overview Summary Objective E nabling L earning O bject T erminal L earning O bject Collections (Courses, Stories,) Animation Simulation illustration Objective Theme Enabling Objective Terminal Objective Common Content Application Specific Profiles Repurposed with Permission: W.Hodgins ©1992 Learnativity “Raw” Data & Media Elements Information Blocks CONTENT ASSETS SkillObject Universal Object Model?

7. Wayne Hodgins Principle Fact Process Overview Procedure Text Audio Summary Concept Principle Process Concept Procedure Fact Overview Summary Objective E nabling L earning O bject T erminal L earning O bject Collections (Courses, Stories,) Animation Simulation illustration Objective Theme Enabling Objective Terminal Objective Common Content Application Specific Profiles Repurposed with Permission: W.Hodgins ©1992 Learnativity “Raw” Data & Media Elements Information Blocks CONTENT ASSETS CONTEXT ReUSABILITY Universal Object Model? SkillObject

8. Wayne Hodgins For Questions & Comments please contact me @ Wayne.hodgins@gmail.com For slides, blogs, podcasts and more see Off Course – On Target @ http://waynehodgins.typepad.com Slides @ http://www.slideshare.net/WayneH/http://www.slideshare.net/WayneH/ Sailing: http://learnativity.typepad.comhttp://learnativity.typepad.com wayne@ocens.net Thank You!

9. Wayne Hodgins Usefull Links* * To link direct from this slide you must be in slide presentation mode  Adobe iPad focussed magazine publishing tools:  http://arstechnica.com/apple/news/2010/06/adobe-rolls-out-ipad-focused- magazine-publishing-tools.ars http://arstechnica.com/apple/news/2010/06/adobe-rolls-out-ipad-focused- magazine-publishing-tools.ars  http://news.cnet.com/8301-30685_3-20006401-264.html http://news.cnet.com/8301-30685_3-20006401-264.html  http://news.cnet.com/8301-30685_3-20002131-264.html?tag=mncol;txt http://news.cnet.com/8301-30685_3-20002131-264.html?tag=mncol;txt  SundaySky web content to video converter:  http://arstechnica.com/apple/news/2010/06/adobe-rolls-out-ipad-focused- magazine-publishing-tools.ars http://arstechnica.com/apple/news/2010/06/adobe-rolls-out-ipad-focused- magazine-publishing-tools.ars  SundaySky example from ePlans:  http://www.eplans.com/new_american_house-plans/HWEPL11853.hwx# http://www.eplans.com/new_american_house-plans/HWEPL11853.hwx#  InstaPaper: http://www.instapaper.comhttp://www.instapaper.com  LongForm: http://longform.orghttp://longform.org  GiveMeSomeThingToRead: http://givemesomethingtoread.com/http://givemesomethingtoread.com/  Amazon Kindle “singles”:  http://techcrunch.com/2010/10/12/amazon-launches-kindle-singles-a-e- book-format-for-short-works/ http://techcrunch.com/2010/10/12/amazon-launches-kindle-singles-a-e- book-format-for-short-works/