1. Our Strategic Plan Presentation to UCB Foundation Board Richard Lyons May 18, 2006

2. Spot the Trend Haas School’s US News Ranking over Time 1991-19941995-20022002-2006 Average Haas ranking 13 10 7 these annual surveys

3. Why? 3 Key Freedoms 1.Prices 2.Salaries 3.Hiring

4. What Now? Aim: Develop business leaders. But how make distinctive?

5. Distinctive Assets UC Berkeley Innovative Preeminent scholarship Bay Area/Silicon V. Extraordinary location Opportunity seizing Connected departments Diversity of ideas If business schools did not exist? –Many would choose Berkeley first –Many would choose SF Bay Area first

6. Our Students AuthenticCollaborative Independent minded Small relative to peers Open thinking Team based Confidence without attitude Involved SeriousBalanced Analytical International Tenacious Community minded Prepared Cross-functional

7. Brand Strategy

8. Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological

9. Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological Process Innovation: Organizational

10. Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation

11. Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation We want to own this

12. Innovation is a leadership model

13. Leading Through Innovation

14. Touch-point Timeline Many brand touch-points for our students: Website Applic. Info Days at Orient. Leadership Strategy … events Haas core core

15. Execution: We are Rolling Courses: Expert practice, electives, core Brand: Brand Council, Web, Briefings, … Idea Leadership: Cases, CMR, Book, Team: Glazer MOT, 2 students, Berman …

16. Business Plan Absolutely, but not in document provided –Exec Ed: $4m net per year by 2011-2012 –FT MBA: $4m more per year from prices –FT MBA: $2m more per year from size $10m per year ≈ $200m in endowment