1. Your eStore Connie Hancock University of Nebraska – Lincoln Extension Educators chancock1@unl.edu

2. Online Shopping Continues to Grow Newbie shoppers – cling to familiar More experienced – spending increases Protection of Credit Card Information Reasonable shipping and handling fees

3. Parts of an eStore Domain Name Hosting and Support Building an eStore Shopping cart system Secure Socket Layer (SSL) Online payment processing system (credit cards, PayPal, etc.)

4. Domain Names Web site name (mybiz.com ≠ ACME, Inc.) Can have more than one Shorter the better Avoid hyphenated names Avoid plurals, “the”, and “my” Easy to remember, type and promote

5. Amazon.com

6. Amazonvideo.com

7. How Do You Get A Domain Name? InterNIC Web site http://www.internic.net/ Registry Whois Accredited Registrar Directory Do some shopping for pricing Example Accredited Domain Name Registrars Go Daddy – www.godaddy.comwww.godaddy.com Network Solutions – networksolutions.comnetworksolutions.com

11. Hosting and Support Hosting Company MUST HAVE Easy to use interface, navigation, support Telephone support number (try it out!) Reliable hosting (99.999% uptime guaranteed) Support for the features of your Web site (ASP/PHP, FrontPage Extensions, SSL, Database support) Clear pricing structure, quick turn-a-round

12. Hosting http://webhostsonline.com/ http://comparewebhosts.com/ http://cheaphostingdirectory.com/ http://webhost.thelist.com/

13. comparewebhosts.com

14. Building an eStore: Options eCommerce Hosting Provider i.e. - Yahoo Contracting / Outsourcing Individuals or companies Do it Yourself From scratch, combination of the above

15. Choosing an eCommerce Hosting Provider Full Wizard-Driven Setup Choice of templates Catalog import/export features Additional marketing capabilities Payment Shipping Analytics

16. eCommerce Hosting Provider Examples Yahoo Interland 1&1 GoDaddy Hostway

17. Building an eStore: Options eCommerce Hosting Provider i.e. - Yahoo Web Store Shopping

18. Shopping.yahoo.com

19. Building an eStore: Options eCommerce Hosting Provider i.e. - Yahoo Web Store Shopping Build

20. Smallbusiness.yahoo.com smallbusiness.yahoo.com/

22. Tour

25. eCommerce Hosting Provider Advantages Easy to use All-in-one solution Relatively fast setup Browse before buying Can list in online categories and directories Example

26. eCommerce Hosting Provider Disadvantages Limited flexibility Your store may look like other stores Additional features, bandwidth, or support may be extra Costs usually increase as additional items are added Limited support (may be web only) May be tied to that web host for software to function properly

27. Additional Templates www.fargodigital.com www.ipixie.com www.boxedart.com http://www.4layouts.com/ http://www.templatemonster.com/ http://www.321templates.com/ http://www.dollartemplates.com/ www.dotcombuilder.com http://www.templatetop.com/

28. Contracting/Outsourcing Various types of web pages are possible today HTML (Hypertext Markup Language) Dreamweaver MX FrontPage Altova XMLSpy CMS (Content Management System) Plone (http://plone.org/)http://plone.org MAMBO (http://www.mamboserver.com/ )http://www.mamboserver.com/ Xyeria (http://xaraya.com/ )http://xaraya.com/ Example 2

29. Contracting/Outsourcing Advantages Increased complexity and customization Experienced individuals can guide your online business and goals Technical translation and increased support Example 2

30. Contracting/Outsourcing Disadvantages May take hours or days to make changes Requires time for meetings and reviews Contractors differ with services, support, professionalism and assistance Pricing system may quickly escalate costs

31. Contracting/Outsourcing Considerations Always have a contract signed by both parties with complete disclosure Contractors will often retain the code, design, features, images, or even content until payment is received Make sure you have agreements on the length, limits, and rates or total price

32. Contracting/Outsourcing Rates vs. Project Rate systems are generally per hour or per element (page, logo, graphic) Prices can quickly increase, with many changes Projects usually have defined ceilings, such as number of pages, features, or modifications. Permits changes more often and flexibility.

33. Do It Yourself Advantages Customization limited only by your time and financial resources Unlimited and free updates (instantly) Wealth of software and design support available on the Internet Easy to incorporate site and business for continuity Netscape Composer

34. Do It Yourself Disadvantages Time investment: learning software Time investment: designing site Time investment: troubleshooting, updating May require initial upfront costs (often used as business investments Must learn Internet marketing and search engine techniques

35. Do It Yourself: Costs Software Macromedia Dreamweaver MX ($270) Adobe Photoshop 7.0 ($580) Microsoft FrontPage 2003 ($190) Adobe Elements ($85) Training Free Web Based Academic: ($0 - $400 per course) Hardware/Internet Computer ($400-$1600) Digital Camera? ($200 - $600) Printer/Scanner? ($70-$700) Internet Access? ($25 - $60)

36. Helpful sites www.download.com www.macromedia.com http://www.mattockgraphicdesign.com/flashmov.html http://webmonkey.wired.com/webmonkey/ http://tizag.com/ http://htmlhelp.com/reference/css/references.html http://yourhtmlsource.com/stylesheets/

37. Building a Web Store: Costs eCommerce Hosting Solution $40 - $200 (monthly) Contracting / Outsourcing $500 - $15,000 Do it Yourself $0 - $3000 (depends on current situation) Other Needs: Domains ($15-$35 annually) Hosting ($15 - $200 monthly) Secure Connection ($200-$400 annually)

38. Shopping Cart Shopping Carts/Bags Must be easy (intuitive) to use Support common functions (add, remover, modify, clear, save, checkout)

39. SSL Secure Socket Layer (SSL) Provides a secure transaction link Gives buyer and sellers confidence

40. Online Payment Methods Online payment processing system Standard: Verisign.com ExampleExample Alternatives: PayPal.com Example PayPal.comExample Paybyweb.com

43. Resources ecommerce-guide.com yahoo.com internic.com networksolutions.com paypal.com versign.com

44. Not an easy decision

45. Your eStore Connie Hancock University of Nebraska – Lincoln Extension Educators chancock1@unl.edu