1. Welcome Plenary Ian Moulster Lead Programme Manager Microsoft Developer & Platform Evangelism Group MSDN Technical Briefing A Developers Guide to SQL Server today and tomorrow 'Yukon' (version 2005)

2. “Plenary” \Ple"na*ry\, a. [LL. plenarius, fr. L. plenus full] Full; entire; complete; absolute; as, a plenary license; plenary authority.

3. Agenda 0945 Welcome Plenary - Ian Moulster 1015 SQL Server 2000 Reporting Services - Stephen Turner 1115 Break 1130 SQL CLR – Tim Sneath 1245 Lunch 1330 T-SQL and XML Enhancements – Eric Nelson 1445 Break 1500 Analysis Services / DTS – Tim Sneath 1615 Q&A / Close

4. Housekeeping Post-event website: http://www.microsoft.com/uk/msdn/events/post_events.asp http://www.microsoft.com/uk/msdn/events/post_events.asp Critique forms etc

6. SQL Server Generations History of Innovation SQL Server 7.0 SQL Server 2005 SQL Server 2000 Lowest TCO Automatic Tuning Reliability & Security Integrated Business Intelligence Availability focus Security Developer productivity Native XML First to include Enterprise ETL & Deep Data Mining Performance, scalability focus XML support First to include Notification First to include Data Mining & Reporting Re-architecture of relational server Extensive auto resource management First to include OLAP & ETL Cross-release objectives SQL Server 6.0/6.5 Differentiation from Sybase SQL Server Windows integration First to include Replication 1 st Generation2 nd Generation3 rd Generation

7. SQL Server Summary of release activities Web Services Toolkit Launched February 14th, 2002 SQL BI Accelerator Launched May 9th, 2002 SQL Notification Services Launched August 26th, 2002 SQL Server CE 2.0 v2 Launched September 16th, 2002 SQL Server 2000 Service Pack 3 Launched January 17th, 2003 SQL Server 64 bit Launched April 24, 2003 SQL Server Reporting Services Launched January 27th 2004

8. 3 TB telephony application; 12B rows 1.3TB data warehouse 1.3TB data warehouse retail application 1.7TB Internet auction app 1.6TB data warehouse 3TB network schema mapping app 5TB and 33B rows in single app; 15TB total 1TB data warehouse retail application 1 TB customer credit data app, 16 TB total

9. High availability for enterprise applications Key security and performance features Focus on self manageability and optimization Integration with Visual Studio and.NET Native XML technology Interoperability via Web Services Real time decision making: reporting, data mining Rich client and SharePoint solutions Comprehensive ETL solution: up to 600% faster

10. Industry Accolades “This new version - code-named "Yukon… - is slated to be Microsoft's greatest attack yet into corporate enterprise data centers. The three main themes of this release - enterprise- level management, decision support, and a deep development environment integration - map well to functionality that IT organizations are seeking in DBMS platforms.” Mark Shainman, Meta Group MARCH 10, 2004 - “(SQL Server Yukon is) seen as key to the software maker's push into enterprise computing…Yukon will add scalability and other improvements that should help Microsoft compete better with database market leaders Oracle and IBM.” JULY 26, 2004 -“The only real downside to getting started with the beta (2) is that it's bound to make you impatient to deploy the real thing.“ JULY 26, 2004 – “In addition to…64-bit functionality, Yukon testers this week can begin to try out several other enhancements in SQL Server 2005 Beta 2 designed to bolster productivity, security and business intelligence.”

11. Availability and security advancements Database mirroring, online operations for increased availability Data security and privacy: encryption, enhanced auditing Continued focus on manageability Integrated management toolset for relational and OLAP Expanded self tuning Performance and scalability Scales as the business grows: partitioning, snapshots From mobile devices to 64-bit data centers

12. Manageability Goals Integrated Management, Rich UI Scale down time/effort for common management tasks Server Transparency Everything scriptable

13. Cost SavingsScalability The highly scalable database platform for memory intensive, performance-critical business applications Manageability  Optimised for Windows Server 2003  Support for AMD Opteron & Intel Itanium with Beta 2  Intel EM64T coming with Beta 3  Great performance Large memory addressability (up to 32 TB) Nearly unlimited virtual memory (up to 8 TB) I/O savings due to larger memory buffer pools  T-SQL code-compatibility with SQL Server 2000  8 node clustering support  Same on-disk format as 32-bit for easy migration  64bit support for relational engine and BI  Compelling alternative to expensive Unix solutions 64-bit Database Platform High-performance computing

14. SQL Server Mobile Expanded device support Support for future release of Windows Mobile Smartphone Support for TabletPC Support for next generation Windows Mobile devices Tighter integration with SQL Server and Visual Studio Integration with SQL Server Management Studio Import data to SQL Mobile from any DTS data source Integration with Visual Studio 2005 Advanced feature set New storage engine Enhanced Query Processor Rich, expanded synchronization support

15. Summary: DBA Productivity with SQL Server 2005 Reliable and secure Ease-of-use and TCO leader for database management Achieve high availability without added complexity, cost Scales from mobile device to the datacenter

16. Leverage existing development skills Integration with Visual Studio Multiple languages: T-SQL, VB.NET, C#… Share data across any platform Native support for XML, Web services Interoperability with any platform, application Extensibility Native XML data type, user defined data types New distributed application framework: Server Broker

17. .NET and Visual Studio Integration Breakthrough in Developer Productivity Choice of programming language T-SQL for data-intensive functions and procedures.NET languages for CPU-intensive functions and procedures Choice of where to run logic Database or mid-tier Symmetric data access model – ADO.NET Integrated debugging experience across mid-tier and database tier Seamlessly step cross-language – TSQL and.NET Set breakpoints anywhere, inspect anything Flexible and extensible Users defined functions, procedures, triggers User defined types and aggregates XML data type / web services

18. Query Notifications Execute query and get notified when the results have changed SubscriptionQuery ID, Service Broker Service, TimeOut Notification SQL Server begins DIALOG with Service Notification is delivered to the Service Client APIs – ADO.Net, OLEDB Customer Usage, benefit : Caching

19. Summary: Developer Productivity with SQL Server 2005 Most productive platform for DB development Familiar, end-to-end development environment Leverage existing skills Flexible, interoperable and extensible

20. Scalable, comprehensive solution End-to-end business intelligence Integrated with Visual Studio for rapid BI development Real-time decision making tools New extensible reporting platform Scalable and reliable for 24*7 support BI for the entire enterprise Supports heterogeneous data sources Enterprise-class ETL (DTS)

21. SQL Server 2005 A Complete Enterprise Data Management and BI Solution Analysis Services OLAP & Data Mining Data Transformation ServicesETL SQL Server Relational Engine Reporting Services Management Tools Development Tools

22. Summary: Business Intelligence Productivity with SQL Server 2005 Real-time decision making Drive business insight at all levels of the organisation Productive, integrated BI development experience End-to-end Business Intelligence capabilities out-of-the-box

23. Visual Studio 2005 Architects Developers Testers Project Managers Hobbyists Enthusiasts Students

24. SQL Server 2005 Express Same engine as other versions Main differences: Lack of enterprise features support Limited to one CPU One GB memory limit for the buffer pool Databases have a 4GB maximum size Easy to “scale up” to pro / enterprise versions Designed with two uses in mind: Server product (eg Web Server or database server) Local client data store The three main usage scenarios are: Non-professional developers building Web applications ISVs redistributing SQL Server Express as a low-end server or client data store Hobbyists building basic client/server applications

25. Timeline – beta 2 to launch Beta 2 July 2004 Beta 3 H1 2005 RTM Summer 2005 Launch H2 2005 Public beta “Release to Manufacturing” Available at this event Timing of final release will ultimately depend on customer and partner beta feedback

26. Yukon “Ascend” Yukon beta programme Fairly strict entry requirements Benefits to you could include a 5-day training course, product group “support” via a private newsgroup, access to beta code, and PR opportunities in 2005 Benefits to us include good real-world feedback, and PR opportunities Nominations close end Sept – speak to me (or email ianm@microsoft.com) if you’re interested ianm@microsoft.com

27. Some activities to be aware of Yukon webcasts from the UK team 5 th, 15 th and 22 nd Sept DevelopMentor Yukon courses “Essential SQL Server 2005 ‘Yukon’ for Developers” 18 th October, 29 th November – both in London Discount rate of £1,275 if you quote this event when booking! (normal fee £1,595) See http://www.develop.com/us/training/course.aspx?id=180 http://www.develop.com/us/training/course.aspx?id=180 Express SKU webcasts coming up Keep watching www.microsoft.com/uk/events

28. What’s in the bag? MSDN Magazine SQL Server 2005 beta 2 Developer Edition (CD) SQL Server 2005 beta 2 Resource DVD What about a Visual Studio 2005 beta? http://lab.msdn.microsoft.com/vs2005/get/emeaorder/ default.aspx http://lab.msdn.microsoft.com/vs2005/get/emeaorder/ default.aspx Small present as a thank-you!

29. Resources Main page on Microsoft.com: http://www.microsoft.com/sql/2005/ http://www.microsoft.com/sql/2005/ Top 30 features: http://www.microsoft.com/sql/2005/productinfo/top30features.asp http://www.microsoft.com/sql/2005/productinfo/top30features.asp Express Edition overview: http://msdn.microsoft.com/library/default.asp?url=/library/en- us/dnsql90/html/sql_ovyukondev.asp http://msdn.microsoft.com/library/default.asp?url=/library/en- us/dnsql90/html/sql_ovyukondev.asp http://msdn.microsoft.com/library/default.asp?url=/library/en- us/dnsql90/html/sql_ovyukondev.asp Developer information: http://msdn.microsoft.com/library/default.asp?url=/library/en- us/dnsql90/html/sql_ovyukondev.asp http://msdn.microsoft.com/library/default.asp?url=/library/en- us/dnsql90/html/sql_ovyukondev.asp http://msdn.microsoft.com/library/default.asp?url=/library/en- us/dnsql90/html/sql_ovyukondev.aspBlogs: http://blogs.msdn.com/tims/ http://blogs.msdn.com/ericnel http://staff.develop.com/bobb/weblog/