1. PromoVue User Training Part IV. Canandaigua Wine Co. Developed by: Keller Software Solutions

2. Pop-quiz Name the five stakeholders of PromoVue. Why are sellsheets allocated by pre- determined matrix instead of demand? How long does it take to obtain a state approval for a consumer offer? Which report can I use to see how many of each element is to be shipped to each of my distributors for an ABU-sponsored program?

3. Module IV. CBC Evaluation Wizard CBC Compliance Wizard CBC Submission Wizard CBC Fastpath Wizard Item Code Tracking Modules Post-Offer Analysis Wizard

4. Case Study Demonstration Almaden Garden Party ã Case Card ã Wine Racks ã Recipe Neckers CBC Tag On Incremental Spend ã Volume and Spending Above Plan

5. Top-level Promotion

7. Specify Markets

8. Prepare Objective Statement

9. Promotion Elements

10. Element Wizard - (4.1) Element Type

11. Element Wizard - (4.2a)Element- Specific Information

12. Element Wizard - (4.2b)Copy Elements

13. Element Wizard - (4.2c) Consumer Offer Information

14. Element Wizard - (4.2d) Offer States

15. Element Wizard - (4.3) Estimated Cost

18. Overlay to ABU?

19. Promotion Specific Information

20. Requested Delivery Date

21. Distributor Information

22. Distributor Shipping Information

23. cc:Mail Notification

24. Program Execution Creative Execution Printing/Production Distribution Redemption (for consumer offers)

25. Notification of Program Completion Each month, CBC Value Developers and Promotion Developers will get cc:Mail notification of programs that can be analyzed. Actual cost information is downloaded electronically from Purchasing and from Redemption Vendors.

26. Useful Reports Promotion Request Wizard worksheets CBC Incremental CAM Report CBC Promotion Summary Report Post-Offer Analysis Report

27. Hands-on training module #4 90 minutes