1. Situation Analysis
Internal and External

2. Good Samaritan case study

3. Situation Analysis: Internal
Corporate issues
Corporate mission and goals
Growth and consolidation strategies

4. Situation Analysis: Internal
Marketing specific issues
Marketing resources
Financial resources
Human resources
Senior management support
Political factors

5. Situation Analysis: External
Economic
Demographic
Cultural/sociological
Geographic

6. Situation Analysis: External
Political
Regulation
Competition
Technology

7. What is our health care setting?
IHC, Columbia HCA, IASIS
Burn unit vs OB/GYN centers
Competition

8. Activity: Strategic scenarios

9. Video: On Key

10. Projects...

11. SWOT Analysis S = strengths W = weaknesses O = opportunities
T = threats

12. Questions to ask What changes and trends are taking place?
How will these affect us?
What opportunities do they bring?
What are the barriers to entry?

13. Other ideas…
Product-based
Market-based
Cost-based

14. Practice SWOT analysis