1. page 1 Social Media and GCU Stephen Robertson, Web and Digital Marketing Manager

2. page 2 Contents What we’ll cover What is social media? The social media landscape Future trends Social media at GCU Next steps

3. page 3 What is social media? “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.” Kaplan, Andreas M.; Michael Haenlein 2010 Image

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5. page 5 The social media landscape Some key stats Social networking accounts for 23% of all online time. 800 million+ people now on social networking sites 500 million on facebook 83 tweets a second reference a product 35 hours of video uploaded every minute to YouTube

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8. page 8 The social media landscape It’s not just the kids The average social network user is 37 years old. Facebook: 38. LinkedIn: 44. Twitter: 39. MySpace: 31. Bebo: 28.

9. page 9 Future trends “Prediction is very difficult, especially about the future.” Neils Bohr (1885 - 1962) Image

10. page 10 Future trends Where things are heading Geo-location

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12. page 12 Future trends Where things are heading Geo-location Mobile! Mobile! Mobile!

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14. page 14 Future trends Where things are heading Geo-location Mobile! Mobile! Mobile! Instant interaction with brands

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16. page 16 Future trends Where things are heading Geo-location Mobile! Mobile! Mobile! Instant interaction with brands Ever greater increase in uptake – Silver Surfers Stay flexible and aware

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18. page 18 Social media and GCU So what are we doing at the moment? Corporate Schools Services

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28. page 28 Social media and GCU How are we represented out there? Facebook: 14 pages, 159 groups YouTube: 550 videos under “glasgow caledonian” Twitter: ? Ning: ?

29. page 29 Social media and GCU We’re not doing too bad…but how can we do it better? Resources? Training? Strategy? Policy? …let’s discuss!