1. 10
IAT 102 Graphic Design

2. 03 Swiss Style Armin Hofmann Adrian Frutiger: Univers-Font
Wolfgang Weingart: Typo-Punk
Design Basics

3. Swiss Design (International Typographic Style)
asymmetrical organization
grid
objective photography
clear and factual
sans serif typography
Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann
(Chapter 18, Meggs)
Armin Hofmann, 1954

4. 1928
Tschichold
New Typography
50-60ies
Ruder
White Space
1961
Muller-Brockmann
The Grid
1970s
Otl Aicher:
Corporate Identity

5. Armin Hoffman

6. Armin Hoffman

7. Armin Hoffman
“The viewers do not know it – but they can feel it”

9. Font Design (Swiss Style)

12. Leading refers to the thin strips of lead that divide the horizontal lines of type.
A font size is determined by the entire piece of metal.
Therefore, not all 10pt. fonts look exactly the same - they can have differing x-heights.

13. Univers,
Adrian Frutiger, 1957

17. Helvetica,
(Neue Haas Grotesk),
Max Miedlinger
1957

20. Swiss Design (International Typographic Style)
asymmetrical organization
grid
objective photography
clear and factual
sans serif typography
Poster “the good shape”
Emil Ruder

26. Wolfgang Weingart, Punk-Typographer

28. Design Basics

29. How do you lead users through information by visual means?

30. Style-Hints (or elements for good design):
Hierarchy
Balance
Consistency / Repetition
Contrast
White space
Gestalt-principles

31. hierarchy

32. What is the most important information?
What should you see first?
Second?
hierarchy

34. balance

35. balance - symmetry

36. balance - asymmetry

37. balance – symmetry or asymmetry

38. contrast

39. visual contrast

40. Gestalt-principles: Proximity Similarity Good continuation Closure
Uniform Connectedness
Figure Ground

41. Proximity Information Design, Andres Wanner 2010
Information Design, Andres Wanner 2010

42. Similarity
Information Design, Andres Wanner 2010

43. Good continuation
Information Design, Andres Wanner 2010

44. Closure
Information Design, Andres Wanner 2010

45. Uniform Connectedness
Information Design, Andres Wanner 2010

46. figure/ground

48. Proximity Information Design, Andres Wanner 2010
Information Design, Andres Wanner 2010

50. Good continuation
Information Design, Andres Wanner 2010

52. figure/ground

53. figure/ground

54. figure/ground

58. figure/ground

61. Announcements
Next week:
- quiz: all lectures + Lupton: GRID chapter
This week: midterm-marks
Please review IN DETAIL!
your marks count as accepted, if you don’t dispute them before March 22nd
Questions, feedback, etc:
Andres’ informal office hour, today 2:30 Mezzanine
Allen, Andrew office hour: today after lecture

62. fin