1. May 20061 Tektronix Lori Andersen Director, Americas Sales Operations Teresa Buonocore WW Export June 5, 2006 Company Introduction & Overview

2. May 20062 AGENDA  Who Knows Tektronix?!  Background  Tektronix Today - Overview  Sales Operations  WW Export –Transaction Flow –Government Compliance –Contract Management –Logistics –Payment Methods –Recommendations  Q & A

3. May 20063 Heritage  Founded in 1946  60-year tradition of excellence  Unparalleled brand equity  Intimate customer relationships  Well-established sales channels

4. May 20064 Tektronix Today Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services.  Over $1B in annual sales  Communications and Instruments Business Platforms  Profitable with a strong balance sheet  Passion for innovation  Well established brand  Market share leadership in several categories  Global footprint

5. May 20065 Mission Statement We enable our customers to design, build, deploy, and manage next generation global communications networks, computing, pervasive and advanced technologies… By providing world-class products, services and support to help our customers meet their business objectives.

6. May 20066 Europe Operations London, England Pacific Operations Shanghai, China World Headquarters Beaverton, OR Tektronix India Bangalore, India Our Global Locations Tektronix Japan Tokyo, Japan Monitoring & Protocol Test Beijing, China  Operations in 19 Countries  4500+ Employees Worldwide MPEG Test Cambridge, England Monitoring & Protocol Test Germany/Italy Tektronix (China) Co. Shanghai, China Comm. Test Assurance Dallas, TX

7. May 20067 Industry Leading Customers

8. May 20068 Our Products and Services  IB Division: –General purpose test and measurement –Video test, measurement, and monitoring  CB Division: –Communications diagnostics and network management  Service, support, and installation

9. May 20069 Where Our Products are Used  By Geography  By Industry  By Application Japan 18% Americas 37% Asia Pacific 19% Manufacturing 8% R&D 57% Monitoring/ Maintenance 27% Education/ Service/Other 8% 60% 20% Source: Company Data – Market Model Process Europe, M. East & Africa 27%

10. May 200610 Sales Operations  Sales Strategies and Programs  US Order Management –United States  World Wide Export –Canada & Latin –EMEA –Japan –Pacific  Technical Support  Systems, Process Analysis and Training  Field Sales Support  Demo Management  Corporate Call Center

11. May 200611 World Wide Export Business

12. May 200612 Doing Business in a Global Market You have a commodity Are you compliant with government regulations? How will you get it from here to there? How will you get paid? You have a customer overseas What is your contract with your customer?

13. May 200613 World Wide Export Business  Government Compliance  Contract Management  Logistics Operations  Payment Methods

14. May 200614 Doing Business in a Global Market You have a commodity Are you compliant with government regulations? How will you get it from here to there? How will you get paid? You have a customer overseas What is your contract with your customer?

15. May 200615 Governmental Compliance  Export Country Regulation –Export Control Classification –Export License –Governmental reporting (AES Direct)  Import Country Regulation –Import Control classification –Import License –Governmental reporting

16. May 200616 Doing Business in a Global Market You have a commodity Are you compliant with government regulations? How will you get it from here to there? How will you get paid? You have a customer overseas What is your contract with your customer?

17. May 200617 Contract Management  Contractual Parties –Buyer –Seller  Contract Terms and Conditions –Price (Standard pricing, Discounts, Marketing programs) –Shipping term (Incoterms 2000) –Delivery Requirements –Legal terms

18. May 200618 Doing Business in a Global Market You have a commodity Are you compliant with government regulations? How will you get it from here to there? How will you get paid? You have a customer overseas What is your contract with your customer?

19. May 200619 Logistics Operations  Transportation –Ocean or Air shipments or Truck –Freight Forwarders –Expeditors  Customs –Export (handling fees, broker fees, freight charges) –Import (duty and taxes)  Documentation –Export (Shipping Instructions, Air Waybills, Customs Invoices) –Import (Certificates, Documentation)

20. May 200620 Doing Business in a Global Market You have a commodity Are you compliant with government regulations? How will you get it from here to there? How will you get paid? You have a customer overseas What is your contract with your customer?

21. May 200621 Payment Methods  Currency –Hard currency –Soft currency  Methods –Cash in advance (Check, Wire Transfer) –Net xx days (common use for Americas) –Site draft –Letter of Credit (common use for international)

22. May 200622 Recommendations  Know your customers  Know the international business practices for your industry  Know the governmental regulations for both the export and import country  Understand the contractual terms and conditions  Give yourself plenty of time to prepare for international transactions  Ask questions when you don’t understand

23. May 200623 Doing Business in a Global Market You have a commodity Are you compliant with government regulations? How will you get it from here to there? How will you get paid? You have a customer overseas What is your contract with your customer?

24. May 200624 Q & A

25. May 200625