2. Homonymic in Advertisement “ 俺不是黃綠紅 ” This AD used the assonance of 王力宏 to become 黃綠紅. It also represents Chicken Mc Nuggets are served with three new sauces flavor, which are sweet-and-sour sauce of Yellow; honey-and-mustard sauce of Green; sour-and-hot sauce of Red.

3. Brand: Mc’ Donald Slogan: I’m lovin’ it Meaning: This slogan means new spirit of Mc’ Donald. It also represents that the customers will enjoy the food, enjoy the moment.

5. Homonyms This is an advertisement of selling mansions. It used “ 泉 ” to instead of “ 全 ”. It wants to brag about the hot SPRING, and it used assonance “ 全 ”, also means the building is perfect.

6.  “ 加油 ”  Literal meaning: It represents to make an extra effort for 中油.  Real intention: It means that people should gas up their cars in 中油.  It is Homonyms

7.  Literal meaning: It means a city, a town.  Real intention: It means the CITIBANK never sleeps, to serve for 24 hours a day.  It is Homonyms

8. ♫ “ 無與倫比 ” is a theme of the concert by Jay. ♪ It uses “ 倫 ” to represent the performer name → 周杰 ” 倫 ” ♫ And ” 無與倫比 ” another meaning is that the concert will be fantastic, unique, perfect, amazing and outstanding. Also means no one can overtake him.

9. In the advertisement, a man laughed at the skin color of a woman. After the woman used the Pond’s Double White, she told the man “ 我不是黃太太 ”. There are two meanings here. One means that “She is not Mrs. Huang.” ; and another one means that her skin color is very white and bright.

10.  “HOT” means spicy, fresh, another meaning is popular.  The slogan, “hot 到家 ” it also means that they have the delivery service for customers, and the pizza will be fresh and hot.

11. 為你而 “ 生 “ changed to 為你而 “ 聲 “. It emphasized the function of ring in this cell phone. And another meaning is that this phone is born (made) for you.

12. 歡迎光 “ 鈴 ”

13. “FREE STAR” is a type of Ford car. It used “FREE” this word to show how people look forward to freedom. And the other meaning is the car can make people the feeling of freedom and relaxation. It is attraction and luxury.