1. Antarmuka Pemakai (User Interface)

2. Kerangka Kerja 7C Context Content Commerce Community Connection
Site’s layout and design
Content
Text, pictures, sound and video that webpages contain
Commerce
Site’s capability to enable commercial transactions
Community
The ways sites enable user-to-user communication
Connection
Degree site is linked to other sites
Customization
Site’s ability to self-tailor to different users or to allow personalization
Communication
The ways sites enable site-to-user communication or two-way communication

3. Context Function Aesthetics The layout of the site: Section breakdown
Linking structure
Navigation tools
The performance of the site:
Speed
Reliability
Platform independence
Media accessibility
Usability
The aesthetic nature of the site:
Color scheme
Visual themes

4. Content Choices Dimensions Offering Mix Appeal Mix Multimedia Mix
Content Type
Choices
Products
Cognitive
functional,
low price,
availability,
etc.
Text
Current
highly
time-sensitive
Bloomberg,
Reuters, etc.
Audio
Information
Image
Emotional
humor,
warmth,
stories,
etc.
Reference
less
time-sensitive
NYTimes.com,
etc.
Video
Services
Graphics

5. Community Interactive Noninteractive Chat Public Member Webpages
Asynchronous chat allows users to consider and formulate responses
Instant Messaging
Allows messages to happen quickly because each participant sees the message within seconds of when it is sent
Message Boards
Allows users to communicate by posting messages at a location on the site
Member-to-Member
The”killer app” of the Web, acting as a virtual post office for digitized messages
Public Member Webpages
Community members may have the option of crafting their own webpages on a particular site
Member Content
Similar to public member webpages this content is generated by members

6. Customization Personalization Tailoring Log-in Registration Cookies
The site recognizes returns users and configures itself accordingly
Cookies
Temporarily files that track and gather data about user’s behavior
Personalized Accounts
Provided free-of-charge to site users
Content and Layout Configuration
Selection is based on users interests
Storage
Sites provide virtual hard-disk storage
Agents
Designed to perform simple tasks
Based on Past User Behavior
Many sites adjust themselves dramatically based on a user’s behavior and preferences
Based on Behavior of Other Users With Similar Preferences
Some sites make recommendations to the user based on preferences of other users with similar profiles

7. Communications Broadcast Interactive Mass Mailings FAQs
Broadcast transmissions of large volumes of targeted at large audiences
FAQs
Answers to frequently asked questions
Newsletters
Inform site subscribers of site changes, special offers, etc.
Content-Update Reminders
reflecting user interest in a particular content area
Broadcast Events
Events can be broadcast from a website (webcast) that allows limited user control
E-Commerce Dialogue
Organizations and users trade s regarding order placement, tracking and fulfillment
Customer Service
Organizations can provide customer service through trading s or live online dialogue
User Input
User-generated content such a supplier ratings and user feedback to the site

8. Connection ? %? Links Home Site Background Outsourced Content
Links can take the user completely outside of the home site
Links can take the user to a new site, but the home site is still in the background
Site content is derived from third parties
% of Home Site Content
Pathway of Connection
KEY %? ?
Home site
Connected Sites
Does the site lead users to other sites, or does it simply retrieve information from outside sites?
What percentage of content originates from the home site and how much is outsourced?

9. Functional Tools of Commerce
Registration
Allows the site to store information about users and user preferences
Shopping Cart
Users can place items in their personal, virtual shopping cart and buy them immediately or on another visit to the site
Security
Attempt to guarantee the security of transactions and related data through encryption and authentication technologies
Credit-Card Approval
The ability to receive instant credit approval for credit card purchases through electronic links to clearance houses
One-Click Shopping
A patented feature that allows users to place and order products with a single click
Orders Through Affiliates
Sites must be able to track orders that come from and go to affiliates
Configuration Technology
Users can test product compatibility with the aid of configurator software
Order Tracking
The ability to check the delivery status
Delivery Options
Users have a choice of options to specify their desired speed and cost of delivery