1. Digital Journalism The Economics of Digital Journalism: What Happens When Traditional Newspapers Go Out of Business in 2039? W. R. Neuman

2. Digital Journalism The Digital Dozen  Twelve issues we had better get right if independent, high-quality, professional journalism is to thrive in digital era.

3. Digital Journalism 1) A clear-eyed assessment of the history of journalism  Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter  Never pick a fight with people who buy ink by the barrel

4. Digital Journalism The Romanticized History

5. Digital Journalism The Romanticized History

6. Digital Journalism The Romanticized History

7. Digital Journalism The Romanticized History

8. Digital Journalism 2) A shift from a posture of defense to reinvention  Worth defending?  Sure  Likely to be a successful strategy?  Not in the long run

9. Digital Journalism David Lazarus San Francisco Chornicle 3/14/07  I'll come right out and say it: It's time for newspapers to stop giving away the store. We as an industry need to start charging for -- or at the very least controlling -- use of our products online.

10. Digital Journalism David Lazarus San Francisco Chornicle 3/14/07  My thinking is that this is approaching a life-or-death struggle for newspapers, and an antitrust exemption may be the only way that the industry can smoothly make the transition to a digital future.  Put simply, we need to charge a fair price for our products, and we need to do so together.

11. Digital Journalism 3)The happy accident of newspaper economics Production Technical Medium Audience Advertising $$

12. Digital Journalism 3)The happy accident of newspaper economics Percent Advertising Economics  Books0%  Movies0%  Magazines 50%  Newspapers 70%  Radio and TV 100%

13. Digital Journalism 3)The happy accident of newspaper economics  Newspaper Industry Profits25.2%  Magazines 4.5%  Books 5.5%  Agriculture, Mining, Mfg ~5.0%

14. Digital Journalism 3)The less happy accident of newspaper economics

15. Digital Journalism 3)The happy accident of newspaper economics McClatchy Co. CEO Gary Pruitt April 2006  All those skittish investors who think newspapers are a dying industry are, in fact, dead wrong.  Far from shrinking, our audiences are growing steadily. Simply put, more people want our products today than wanted them yesterday.

16. Digital Journalism 4) The ideal of media diversity  Based on concept of local media market  Rethinking diversity – the paradox of critical media scholarship

17. Digital Journalism 5)The Sunstein thesis  The ‘Daily Me’ Icon  Behavioral studies contradict the Sunstein thesis

18. Digital Journalism 6) The long tail thesis

19. Digital Journalism 7) Ogilvy’s dirty little secret  The relationship between investment in advertising and increased sales is stunningly weak, and conditioned on a complex of environmental factors

20. Digital Journalism 8) Amateur hour: blogs and wikis  Don’t vilify the amateurs  Learn from them  Take a lesson from Jimmy Wales  And from Google

21. Digital Journalism 9) Meyer’s thesis

22. Digital Journalism 10) The false hope of the ‘online newspaper’  The economics just don’t work  Shoveling newspaper content over to a web site and charging admission is a non-starter

23. Digital Journalism 11) Transcending the trinity  Norms of professional journalism  Wall Street’s ROI  Academic research on media effects

24. Digital Journalism 11) Transcending the trinity

25. Digital Journalism 12) A viable economic model for sustained high-quality journalism  The new model?  “ ‘Sup?” query  Personalized  Reliable  Branded  Google model

26. Digital Journalism

27. The Magic, All-Knowing Answer Machine  Commercial 31%  Reference 26%  Popular Culture, Sports 11%  Social 10%  Sexual, Erotic 9%  Health 7%  Government and politics 3%  News and current events 2%

28. Digital Journalism Amit Singhal Google Ranking Algorithm Czar You Need To Know What This Man Knows

29. Digital Journalism Transaction-Based Business Model  User-Created Content  Pull Rather Than Push  Context Sensitive Search  Personalized Search

30. Digital Journalism The Bottom Line  The future of news is the search engine  Not the newspaper  And not the evening network newscast