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Critiquing Websites: First Impressions
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critique guideline First Impressions Long Term Relationships
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Concept [ 構想 造意 觀念 ] Themes + Experience + Composition = Concept
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visual themes Metaphors, references to things or stories that people are already familiar with
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http://www.rsad.edu Ringling School of Art and Design Example of strong concept:
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http://artschool.hkac.org.hk/www/eng/index.php Art Center - The Art School Example of weak concept:
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http://www.nytimes.com The New York Times
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sexy vs trashy
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http://www.jwt.com/ J. Walter Thompson
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Avoid metaphors that are too literal ( 言筌, 直譯 )
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strong composition Mental maps that are easy to grasp
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Think of the design as a city
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Are there good devices for organization on the site?
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http://www.sfmoma.org San Francisco Museum of Modern Art
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http://www.heritagemuseum.gov.hk Hong Kong Heritage Museum Example of the bad:
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strong experience like being in a movie, immersing in a story
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http://www.designmuseum.org.uk The Design Museum
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http://www.cityu.edu.hk a typical intranet experience
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