1. Anatomy of a Game CTIN 463 John Hight john_hight@playstation.sony.com 310-404-9880

2. What’s on tonight? The pitch process Role of the Executive Producer

3. What is a concept? Concepts are the short story version of a game idea. Everything someone needs to know about a game and nothing more In a format that can be digested in five minutes or less

4. Proposal answers 4 questions 1. What is the game? 2. Who will buy the game? 3. Why will they buy the game? 4. Why should this game be published?

5. Concept proposal sections high concept premise and story synopsis unique selling points game features genre of game target platform target customer competitive analysis financial analysis team proof of concept (optional)

6. High Concept A short sentence or two that provides the vision or “big idea” for the game Usually the first thing in the proposal, right after the title Keep it simple

7. The X Electronic Arts uses the term “the X” to identify the main feature or major message of the game a team of programmers, artists, and testers provides feedback to ensure that the game supports ”the X.”

8. High Concept Example –“Crazy Taxi meets The Simpsons”

9. High Concept Example –“The Real Driving Simulator”

10. High Concept Example –“The Real Driving Simulator” Gran Turismo features –accurate reproductions of cars from well- known manufacturers –realistic handling and performance –real world tracks and racing conditions

11. Unique Selling Points Core pillars guiding design and marketing Tend to sound like slogans Inspiration –a well-known brand or license –use of new technology –Innovative game mechanic Rule of thumb: 3 USPs

12. USP Examples Switch on the fly between 3 player characters Fly, drive, run, and swim – all in one world First game to be set in the mythical underwater realm of Atlantis Epic military battles above ground, squad- based exploration below it

13. Shannon Studstill Director of Production, SCEA Executive Producer, God of War

14. Assignment #1 Concept proposal: 2-5 pages typed Should include: –high concept –premise and story synopsis –unique selling points –game features –genre of game –target platform –target customer –competitive analysis Due: February 19, 2007