1. Operations Management
SERVICE AND PRODUCT DESIGN
Nokia is one of the world's most known brands in the world. From humble beginnings Nokia has risen to dominate the world market for mobile phones.
Nokia sold more than 200 million phones in 2004

2. Operations Management
SERVICE AND PRODUCT DESIGN
Nokia has transformed innovative design into a central focus of the company's core business strategy
As a result last year resulted in 50 new cell phone models

3. Operations Management
QUALITY MANAGEMENT
Nokia wants their customers to know that they are the best quality company in the industry with the best products and services.
At Nokia, quality is an integral part of business management
Nokia's quality targets are:
To be number one in customer and consumer loyalty
To be number one in product leadership
To be number one in operational excellence 1
How?
- Understanding customer requirements and creating the best user experience.
- Everybody in the chain has a role to play in achieving quality.

4. Operations Management
QUALITY MANAGEMENT
How?
- Processes are continuously improved based on the measures and the feedback Nokia receives from their customers.
Therefore…
It is an attitude.
Quality is both a business strategy and a personal responsibility, and it is a part of their culture and values.
By taking quality personally they are able to deliver world-class quality to our customers.
Quality is the source of inspiration, energy and excitement.