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Green Business UCSC November 30 th 2007
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What is “Green” Business? A business that minimizes the environmental impact of its activities? A business that offer environmentally friendly products/services? A business that supports “green” causes?
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Reasons for going “Green” Government Regulations Consumer preferences/pressure Strategic advantage Risk management Ethical considerations
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How do businesses go “green” Social and Environmental Auditing –Triple Bottom Line –Global Reporting Inititative (www.globalreporting.org)www.globalreporting.org –ISO 14000 –SA 8000 –CERES (www.ceres.org)www.ceres.org Today most major companies audit and report on at least parts of the E & S performance
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Ranking “green” businesses Dow Jones Sustainability Index FTSE4Good
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Green business in practice Reducing environmental impact –Minimizing waste –Minimize resource input –Minimize use of hazardous materials
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Green business in practice Adding value –Product differentiation –Improve the environment –Adding value to people –Adding value to society
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Green business in practice Green as innovation –Innovation in process –Innovation in products/services –Innovation in value chain organization –Innovation in input materials –Innovation in recycling and reuse
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Green business development Nakskov, Lolland, Denmark
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Reinventing the economy
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Recycling, heat, water treatment
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Attracting Green Business
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Attracting green business
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Lolland CTF
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Green Energy = Green Business
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Green energy
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New businesses Green cement Bio-ethanol Bio-diesel Zero-energy modular housing Water treatment
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