1. Learning C.R.A.P. Design Principles in Preparation for your OPR English 307: Business Writing Amy C. Kimme Hea

2. Developed by Professor Amy C. Kimme Hea The C.R.A.P. Principles C=Contrast R=Repetition A=Alignment P=Proximity In the Non-Designer's Design Book, Robin Williams, not the actor but the graphic designer, uses this acronym to articulate some important design strategies.

3. Developed by Professor Amy C. Kimme Hea Contrast Isn’t Done This Way Contrast is the difference among aspects of design. Color is often a noticed difference, with black and white representing the greatest contrast in color. Typeface is another contrast, with fonts like Subway representing a stark contrast to a font like Agency FB.

4. Developed by Professor Amy C. Kimme Hea Color is often a noticed difference, with black and white representing the greatest contrast in color. Typeface is another contrast, with fonts like Subway representing a stark contrast to a font like Agency FB. Contrast Is Done This Way Contrast is the difference among design aspects.

5. Developed by Professor Amy C. Kimme Hea Repetition Isn’t Done This Way Repetition is building textual and graphical consistency. It can be achieved through use of language; Lines, Bullets. Implementing color

6. Developed by Professor Amy C. Kimme Hea Repetition Is Done This Way Repetition is building textual and graphical consistency. It can be created with Font faces Language Lines Bullets Color White Space

7. Developed by Professor Amy C. Kimme Hea Alignment Isn’t Done This Way Alignment is creating a strong edge among related objects. Alignment helps readers understand the connections among objects on the page.

8. Developed by Professor Amy C. Kimme Hea Alignment Is Done This Way Alignment is creating a strong edge among related objects. Alignment helps readers understand the connections among objects on the page.

9. Developed by Professor Amy C. Kimme Hea Proximity Isn’t Done This Way Proximity is placing items Together that are related To one another.

10. Developed by Professor Amy C. Kimme Hea Proximity Is Done This Way Proximity is placing items together that are related to one another. Proximity applies to both words and images.

11. Developed by Professor Amy C. Kimme Hea Review of C.R.A.P. Principles C=Contrast R=Repetition A=Alignment P=Proximity These principles allow you to build meaningful relationships among your ideas. Remember they can be applied to both words and images.