2. Carina Alberelli, Utopia Best, Josh Johnson & Jonathan Oparowski Innovation Challenge

3. Target Market and Innovation Opportunity The segment is growing Innovation Opportunity How might Nokia improve the cell phone usage experience for those >65? 12.97% of U.S. > 65 19.30% of U.S. > 65 They have strong purchasing power Target Market: >65 year olds

4. "No one stops for help on the side of the road anymore since everyone has cell phones." "Every older person should have a cell phone for security.” “I consider my cell phone a necessity now, but not when I first bought it. It gives me peace of mind.” Cell Phone = Security Consumer Insights from >65 segment:

5. Security Alarm to signal for help One-Touch 911 with GPS tracking Instant Connection speed dial Securicell By: Securicell Use the Security Alarm to attract attention and get help from those nearby. The One-Touch emergency 911 button calls the police for fast response when it matters the most. INTRODUCING: SIMPLE TOUCH SECURITY SYSTEM: The Instant Connection speed dial calls the pre-set number of a loved one.

6. Securicell By: Connections for moments that matter Securicell