2. The feasibility of Creating Chinese Television Station in the Puget Sound Region Presented By: David Cho

3. Reasons for Research Two goals: business and personal –b–business opportunity –s–service for the Chinese community –b–better position Chinese in the mainstream media Goal of all three papers –g–get a better perspective and gain knowledge of the ethnic media

4. 2000 Census Data Asian: SeattleKing CountyWashington State 73,910187,745 322,335 Asian Indian 2,84315,287 23,992 Chinese 19,415 45,018 59,914 Japanese 8,979 21,455 35,985 Korean 4,863 20,005 46,880 Vietnamese 11,943 27,484 46,149 Other Asian 10,000 24,242 44,042

5. Demassification of US media Success and Reasoning –C–Cable TV –P–Pioneers of niche television BET & CNN Similar to ethnic media –C–Caters to a specific audience

6. Ethnic Media Popularity Established to sustain their ethnicity –I–Integration into society Traditional media outlets disregard Emotional, cultural and creditability gap Information important to the community Maintain tides to their country of origin

7. Corporations Usage YAR Comm. – “New American Pioneers” Millions of ethnic consumers Return on investment These outlets represent their new markets –Bank of America, Toyota, Buick, McDonalds, Walt Disney

8. California Greatest elites of ethnic media outlets 12 to 17 million residents use ethnic media as primary or supplemental media Spread the importance of ethnic media 1st ever comprehensive survey Ethnic media grown 300% - last decade

9. Summary Puget Sound Region – Diverse Chinese Influence –Large Presence –State economics Existence: 7 Hrs Chinese Programming –Monopoly Chinese Television – Premier outlet

10. The feasibility of Creating Chinese Television Station in the Puget Sound Region Presented By: David Cho Questions…….