1. The Death of Big Law... and Birth of What? Larry E. Ribstein, University of Illinois Theoretical and Interdisciplinary Perspectives on Law, Lawyering and Judging University of Illinois College of Law September 27, 2010 1

2. Introduction Why should we care about Big Law? – Law’s dominant business model – “Trickle down” effects on all lawyers Is law really a business? The nature of the law business – “Bespoke” advice – Legal information as market commodity A non-traditional look at law practice – Theory of the firm – Intellectual property 2

3. The Big Law business model 3 (Firm reputation=monitoring, mentoring, screening [mms]) Fee Partners Profit Profit share Expenses (including associate pay) Client Professional advice services

4. What drives the business model Why clients pay the Big Law premium – Reliable referrals – One stop shopping – Firm reputation (monitoring, mentoring, screening) Features that sustain Big Law’s reputation – Equal or lockstep compensation – Partnership “tournament” – Vicarious liability 4

5. The weak link in the business model Firm value = monitoring, mentoring and screening Partners will leave for better offers This depends on value of – Firm – Partners’ individual books of business Lawyers must decide how to allocate efforts This depends on what other lawyers do 5

6. Pressures on Big Law Client demand – Global competition – De-professionalization – In-house counsel – Technology and markets – M & A environment Reputation – Increased associate leverage – Limited liability – Decline of hourly billing 6

7. Big Law’s vicious cycle 7 Reputation and profits decline Outside offers induce departures Lateral hiring replaces departures Hire more associates to pay laterals Reduced MMS

8. Lessons from busted firms When reputational capital dissipates, firms unravel: – Partners leave because profits can’t bind them – Group exits reflect personal networks – Dying firms try to hire profits – Undiversified firms are exposed to sector shocks – Short term bank debt can hasten collapse 8

9. What’s next? Breakdown of the reputational capital model – Increased leverage (=vicious cycle) – Horizontal (all partner) firms – Vertical (one-owner) firms (Marc Dreier) And beginning of what? – Wal-Mart/Tesco model – Non-lawyer financing (?) – Beyond law firms and clients: Legal information firms – Examples: software, r & d, litigation finance 9

10. Regulatory impediments to changes in law practice Non-lawyer ownership Restrictions on non-competes Lawyer licensing Choice of law rule 10

11. Pressures on rules: non-lawyer ownership 11 Rule 5.4 Litigation finance Global competition Who is an owner or partner? Management services UK’s Big Bang (1986)  US firms compete with UK  UK’s Legal Services Act (2007)  UK firms compete with US?

12. Toward the legal information firm Beyond one-to-one legal advice: the market for legal information How we get from here to there: incentives Incentives=property rights Some policy issues – General use vs. creation tradeoff – Limits of intellectual property law – Due process concerns with access to law – Protecting clients: one-to-one advice vs. market 12

13. Copyright law Limits of copyright law: Doesn’t protect... – Data – Legal ideas Preserving public access to law – Court opinions and statutes – Complaints – Private codes The licensing option 13

14. Patent law Patenting business methods: – Prior law: some abstract ideas – Bilski (Federal Circuit): Machine or transformation – Bilski (Supreme Court): ??? Patenting legal ideas – Poison pills? – Due process concerns – Unocal case: California law required gasoline companies to deal with Unocal 14

15. Contracts and firms Contracts supplement intellectual property law Legal information firms – Protect intellectual property by owning it – Contract with employees for confidentiality – License information to other firms 15

16. The new role of in-house counsel The “buy-side” of the legal information market Clients can replace law firms to – Coordinate legal talent – Evaluate lawyers 16 Client Specialists Big Law

17. The future of law-only firms Only where customized legal advice is important Big Law – A few big transactional firms – Where “legal capacity insurance” is necessary – Firms can maintain reputational bond – Large specialist firms? Boutiques – “Horizontal” firms – Less infrastructure cost – Moderate reputational capital – Non-diversified 17

18. Legal software and forms Types of products – Transactional software – Software + legal advice – Mass tort complaints – Legal research Firm structure – Lawyers work for software firms – Law firms may make software as byproduct of advice 18

19. Multidisciplinary firms Many specialists may use the same information Information needs to stay in the firm Firm may uniquely combine specialties – Accountants – Lawyers – Engineers – Finance – Consultants 19

20. Legal information + capital Types of products – Litigation finance – Asset valuation – Patent-trolling – Bankruptcy claims – Legal risk management Firm structure – Firms protect information by employing lawyers – Confidentiality and non-compete agreements keep the information in the firm 20

21. Legal idea producers Private firms can produce legal ideas – Law firms can bundle with legal advice – Non-law firms can produce research Industry groups SSOs Xerox Parc for law – Firms might copyright or patent some products Private firms can produce litigation – Alternative to public courts – Firms own the case law, clients pay for it – Enforcement via public-private hybrid (Delaware) 21

22. The death of big law school Effects of Death of Big Law  – Reduction of graduates’ expected wage – Reduced training and mentoring – Shift in demand for legal information Effects of the new legal information industry – Competing with private training and research – Need for technical expertise – What is legal expertise? 22 1817-?

23. Conclusion The traditional Big Law model is already dead Law’s business model is archaic Public policy demands broader access to law Some kind of change is coming Lawyers can manage it or watch it happen 23