1. Startup 1 The Life and Death of a Silicon Valley Startup Company Mark Stamp Department of Computer Science San Jose State University

2. Startup 2 Who Am I?  1992: PhD, Texas Tech  1992-1993: WPI  1993-2000: NSA  2000-2002: MediaSnap, Inc.  2002-Present: SJSU

3. Startup 3 What was MediaSnap?  Silicon Valley startup company o Founded June 2000 o I joined in December 2000  Maximum of 15 employees  Not a dot-com  Funded by In-Q-Tel (CIA)  Digital rights management (DRM)

4. Startup 4 Why MediaSnap?  Three reasons 1. Money 2. Money 3. Money

5. Startup 5 What is DRM?  Digital book example  “Persistent protection” o Crypto is not the answer o Security by obscurity?

6. Startup 6 MediaSnap  DRM for pdf documents  For use within enterprise o Medical records o Insurance documents

7. Startup 7 Mathematics?  Cryptography  Obscurity o Our own “scrambling” algorithms o Key management/caching o Tamper resistance o Software uniqueness

8. Startup 8 Non-mathematics  Dotcom meltdown  9/11/2001  Management  In-Q-Tel  Other

9. Startup 9 More info  M. Stamp, Digital rights management: The technology behind the hype, to appear in Journal of Electronic Commerce Research, http://www.csulb.edu/web/journals/jecr/issues/20033/paper3 http://www.csulb.edu/web/journals/jecr/issues/20033/paper3  M. Stamp, Risks of digital rights management, Communications of the ACM, http://www.csl.sri.com/users/neumann/insiderisks.html#147 http://www.csl.sri.com/users/neumann/insiderisks.html#147  M. Stamp, Digital rights management: For better or for worse?, ExtremeTech, http://www.extremetech.com/article2/0,3973,1051610,00.asp http://www.extremetech.com/article2/0,3973,1051610,00.asp  M. Stamp, Risks of monoculture, to appear in Communications of the ACM