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International Strategy and Organization Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.

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Presentation on theme: "International Strategy and Organization Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall."— Presentation transcript:

1 International Strategy and Organization Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall

2 International Business 5e Chapter 11 - 2 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter Preview Define core competency and value-chain analysis Explain multinational and global strategies Describe the four corporate-level strategies Discuss the three business-level strategies Identify what influences organizational structure Describe each type of international organizational structure

3 International Business 5e Chapter 11 - 3 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Planning and Strategy PlanningStrategy Identifying and selecting objectives and deciding how to achieve those objectives Set of planned actions that managers take to help a company meet its objectives

4 International Business 5e Chapter 11 - 4 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Strategy-Formulation Process

5 Untuk melihat file lengkapnya silahkan menghubungi kami di www.mb.ipb.ac.id www.mb.ipb.ac.id


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