1. HAS 3020
Session 9

2. Marketing Plan Review Executive summary Situation analysis
Objectives and goals
Action plans
Budget
Evaluation

3. Action Plans Operational plans, programs, activities Marketing mix
Calendar of events

4. Budgets
Resources
Processes
Activities
Evaluation

5. Sample Budget Staff Coordinator $25,000 Assistant (half-time) 10,000
Ad agency fee ,000
Supplies ,000
Advertising costs
Billboards ,000
Radio ,000

6. Sample Budget Pamphlets Design 2,500 Printing 7,500 Mailing 5,000
Open House
Food ,000
Promotional gifts ,000
Screening kits ,000

7. Sample Budget
Evaluation survey ,000
Total $ 154,000

8. Plan evaluation
Process
Outcome

9. Activity
Monitoring ad campaigns