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Body by Milk  A new add campaign, with a $20 million dollar budget, that is targeted towards teens  Uses celebrities and athletes as spokespeople.

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Presentation on theme: "Body by Milk  A new add campaign, with a $20 million dollar budget, that is targeted towards teens  Uses celebrities and athletes as spokespeople."— Presentation transcript:

1 Body by Milk  A new add campaign, with a $20 million dollar budget, that is targeted towards teens  Uses celebrities and athletes as spokespeople

2  www.bodybymilk.com www.bodybymilk.com  Campaign message: “Studies suggest that teens who choose milk tend to be leaner, plus the protein helps build muscle.”  They have banner adds on alloy.com, bolt.com, and gamezone.com.

3  Of course there is a MySpace page.MySpace  Posters will also be sent out to 100,000 schools.

4  With the recent concern over childhood obesity and health, this is perfect timing for an add campaign to be directed at youth.

5 Milk Your Diet, Lose Weight  Another health minded campaign this time aimed towards women.  Got Milk Ad Got Milk Ad

6  www.2424milk.com www.2424milk.com  An informational website for women.  Includes tips, tools, recipes and studies on how milk can help women actually lose weight.

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