1. Ch. 3: Demand and Supply Objectives Determinants of demand and supply
Use demand and supply to understand how markets determine prices and quantities
Use demand and supply to make predictions about changes in prices and quantities

2. Markets and Prices Market Competitive market Money price of a good
any arrangement that enables buyers and sellers to get information and do business with each other.
Competitive market
a market that has many buyers and many sellers
no single buyer or seller can influence the price.
Money price of a good
the amount of money needed to buy it.
Relative price of a good
ratio of its money price to the money price of the next best alternative good
the opportunity cost of the good expressed in units of the other good.

3. Demand Quantity demanded of a good or service The Law of Demand
the amount that consumers plan to buy during a particular time period at a particular price.
The Law of Demand
Other things remaining the same, the higher the price of a good, the smaller is the quantity demanded.
The law of demand results from
a substitution effect
an income effect
Normal versus inferior good

4. Demand
Demand
the entire relationship between the price of the good and quantity demanded of the good.
Demand curve
shows the relationship between the QD of a good and its price, ceteris parabus

5. Demand This figure shows a demand curve for gasoline
A rise in the price, ceteris paribus, brings a decrease in the QD and a movement along the demand curve.
Price D
# gallons per week

6. Demand A D-curve is also Willingness-to-pay curve.
Willingness to pay measures marginal benefit.
Price D
# gallons per week

7. Demand A Change in Demand
Quantity of the good that people plan to buy changes at each and every price
Shift of demand curve.
When demand increases,
QD increases at each and every price
the demand curve shifts rightward.
When demand decreases,
QD decreases at each and every price
the demand curve shifts leftward.

8. Demand
Change in Demand vs. Change in Quantity Demanded

9. Factors that change demand
Prices of related goods
substitute in consumption
complement in consumption
Income
Normal good
Inferior good
Luxury good
Expected future prices
Population
Taxes on buyers
Consumer preferences

10. Supply The Law of Supply Quantity supplied (QS) of a good or service
the amount that producers plan to sell during a given time period at a particular price.
The Law of Supply
Other things remaining the same, the higher the price of a good, the greater is the quantity supplied.
results from tendency for the marginal cost of producing a good or service to increase as the quantity produced increases (more later)
Producers are willing to supply only if they at least cover their marginal cost of production.

11. Supply Supply Supply curve
the entire relationship between the quantity supplied and the price of a good.
Supply curve
shows relationship between QS and price of a good, ceteris paribus.

12. Supply Curve S A supply curve for gasoline.
$ per gallon
A supply curve for gasoline.
A rise in the price, ceteris paribus, brings an increase in QS and a movement along the supply curve. S
Gallons per day

13. Supply S A supply curve is also a minimum-supply-price curve.
The greater the quantity produced, the higher is the price that producers must be offered to be willing to produce that quantity. S
Gallons per day

14. Supply A Change in Supply QS increases at each and every price
occurs when the quantity of the good that producers plan to sell changes at each and every price, so there is a new supply curve.
When supply increases,
QS increases at each and every price
supply curve shifts rightward.
When supply decreases,
QS decreases at each and every price
supply curve shifts leftward.

15. Supply
Change in supply vs. change in quantity supplied

16. Factors that change supply.
Prices of inputs
Prices of related goods produced
Substitutes in production
Complements in production
Expected future prices
Number of sellers
Taxes on Sellers
Technology

17. Market Equilibrium Equilibrium
situation in which opposing forces balance each other.
occurs when the price balances the plans of buyers and sellers.
Equilibrium price
price at which the quantity demanded equals the quantity supplied.
Equilibrium quantity
quantity bought and sold at the equilibrium price.

18. Market Equilibrium S Price Adjustments If P>Pequil:
a surplus forces the price down.
If P<Pequil:
a shortage forces the price up.
At the equilibrium price,
QS=QD
and the price doesn’t change. S D

19. Predicting Changes in Price and Quantity
Illustrate Effect on Equilibrium Price and Quantity if:
Demand increases
Supply increases
Demand and supply simultaneously increase.
Practice with Supply/Demand to:
Predict effect of “shock” to market.
Understand the type of “shock” that might have caused an observed change in P & Q.

20. Price controls A price ceiling is a maximum allowable price.
Results in a continuing shortage if ceiling is BELOW equilibrium price.
A price floor is a minimum allowable price.
Results in a continuing surplus if floor is ABOVE equilibrium price.