1. Copy Decks 101

2. Part 1: Understanding the Layout

3. The Copy Deck Copy decks are Word documents that have been designed to easily organize your pages and content. They are road maps for building out your site. Add notes as to desired layout, number of columns, types of photos, etc.

4. Copy Deck Format Page Location & Name Look at your site map. Enter the location and name of your page as seen on your site map. Page Content Notice that these text sections mirror the text sections on the Web pages. Write your content into their appropriate areas. Page Details Name or description of photo. What is this page about? What are your Keywords? Each copy deck contains 3 main sections: Page Location & Name, Page Content and Page Details

5. Copy Deck / Web Template Comparison – SOM Content Page 1 2 The copy deck visually mimics the content areas on your web pages. 3 4 1 “SOM Content Page 1” Layout (3 column) 4 2 3 Copy Deck 1

6. Copy Deck / Web Template Comparison – SOM Content Page 2 4 2 3 The copy deck visually mimics the content areas on your web pages. “SOM Content Page 2” Layout (2 column) Copy Deck 1 4 3 1 2

7. Sub-headline Copy Deck Content Placement – SOM Content Page 1 A B C D E F AB C D E Where copy deck content will appear on your web page. “SOM Content Page 1” Layout (3 column) Copy Deck GH G H F E

8. Sub-headline Copy Deck Content Placement – SOM Section Home 1 A B C D E F AB C D E Where copy deck content will appear on your web page. “SOM Section Home 1” Layout (2 column) Copy Deck GH G H F I (Description automatically rolls-up to Section Home pages.) I

9. Part 2: Completing the Copy Deck

10. Required Content Highlighted areas are mandatory. Copy decks will be returned if highlighted areas are blank.

11. Copy Deck Completion Process – Step 1 Enter page location & name as seen on site map.

12. Copy Deck Completion Process – Step 2 Enter page headline, sub-headline and page content.

13. Copy Deck Completion Process – Step 3 Enter page description. This should be a concise summary of the page content. 20-40 Words recommended.

14. Copy Deck Completion Process – Step 4 Enter at least one call-to-action. This is the next step you want the visitor to take.

15. Copy Deck Completion Process – Step 5 Enter Related Content. You may reference existing Reusable Content, or request your content to be reused elsewhere.

16. Copy Deck Completion Process – Step 6 Enter name or description of main photo (if available). Enter keywords or phrases referenced in content.

17. Copy Deck – Final Product How a copy deck should appear when ready for MOSS.

18. Treat this document as a road map. Add your comments in parentheses; identify layouts, types of photos and anything else that you think might be helpful to building out your site.